International Marketing MSc

Key information

Duration:
1 year full time
Start date:
September 2019
Apply by:
1 August 2019 (International), 1 September 2019 (UK/EU)

Fast-track your marketing career with this Chartered Institute of Marketing (CIM)-accredited course. You’ll develop an international perspective, as well as marketing and market research skills, such as:

  • global marketing management
  • buyer behaviour
  • marketing strategy.

As part of an international business school, you’ll benefit from our teaching, research and business partnerships.

You can explore the business context in specific regions and specialise in specific marketing fields or related disciplines. And you can tailor your degree with options including digital marketing, customer relationships and consumer psychology.

Accreditation

Our International Marketing MSc is accredited by the CIM, the world’s leading professional marketing body. Accreditation provides graduates of the course with a fast-track progression route to obtaining Chartered Marketer status via examination exemptions.

Why choose this course?

  • Top 50 in the world for Business and Economics (Times Higher Education World University Rankings 2018).
  • Top 15 in the UK for Marketing (The Complete University Guide 2019).
  • 3rd in the UK for annual research income (Chartered Association of Business Schools 2016/17)
My degree helped me pursue my career goals by providing me with the tools and information to understand my sector.”Hayley Brown
International Marketing MSc
Suzy Q Designs, Marketing and Social Media Content Manager

Entry requirements

Degree requirements

You should have a lower second-class (2.2) undergraduate honours degree or above (including an average mark of at least 57%).

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please select your country from the list.

Argentina

Degree requirements

Licenciado/Titulo with a final mark of at least 7.5-8.5 depending on your university. 

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Australia

Degree requirements

Bachelors degree with second-class upper division.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Azerbaijan

Degree requirements

Magistr or Specialist Diploma with a minimum average mark of at least 4 or 81%

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Bahrain

Degree requirements

Bachelors degree with CGPA 3.0/4.0 (Grade B).

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Bangladesh

Degree requirements

Masters degree with CGPA of at least 3.0/4.0.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Brazil

Degree requirements

Bacharel, Licenciado or professional title with a final mark of at least 7.5 or 8 depending on your university.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Brunei

Degree requirements

Bachelors (Honours) degree with second class upper division or GPA 3.1/4.0.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Canada

Degree requirements

Bachelors degree with CGPA 3.3/4.0 (grade B+).

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Chile

Degree requirements

Licenciado with a final mark of 5-5.5/7 depending on your university.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

China

Degree requirements

Bachelors degree with an overall mark of at least 69%-82% depending on your university.

As evidence of completing your degree you must provide both a Degree Certificate and Graduation Certificate.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Colombia

Degree requirements

Licenciado with ‘Acreditacion de alta calidad' and a GPA of 3.5.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Cyprus

Degree requirements

Bachelors degree or Ptychion with a final mark of at least 7.5.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Ecuador

Degree requirements

Licenciado with a final mark of at least 17/20.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Egypt

Degree requirements

Bachelors degree from a university with an overall grade of at least 70%-75% depending on your university

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

France

Degree requirements

Licence with mention bien or Maîtrise with final mark of at least 13.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Germany

Degree requirements

Bachelors degree or Magister Artium with a final mark of 2.4 or better.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Ghana

Degree requirements

Bachelors degree from a public university with second-class upper division.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Greece

Degree requirements

Ptychion from an AEI with a final mark of at least 7.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Hong Kong

Degree requirements

Bachelors (Honours) degree with second-class upper division.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

India

Degree requirements

Bachelors degree with an overall mark of at least 54-69% depending on your university.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Indonesia

Degree requirements

Bachelors degree from an 'A' accredited university with GPA 2.9/4.0. 

Bachelors degree from a 'B' accredited university with GPA 3.1/4.0.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Iran

Degree requirements

Bachelors degree (Licence or Karshenasi) with a final mark of at least 15.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Italy

Degree requirements

Diploma di Laurea with an overall mark of at least 105.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Japan

Degree requirements

Bachelors degree with a minimum C/GPA of at least 3.0/4.0 or equivalent.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Jordan

Degree requirements

Bachelors degree with CGPA of at least 3.0/4.0 or 80%.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Kazakhstan

Degree requirements

Bachelors degree with an overall mark of 4 or better (on a scale of 1-5)/GPA 3,33.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Kenya

Degree requirements

Bachelors (Honours) degree with second-class upper division.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Kuwait

Degree requirements

Bachelors degree with CGPA of at least 3.0/4.0 or B+

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Lebanon

Degree requirements

Bachelors degree with CGPA 3.5/4.0 or 14/20.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Malawi

Degree requirements

Masters degree, depending on your university.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Malaysia

Degree requirements

Bachelors degree with CGPA of at least 2.9/4.0

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Mexico

Degree requirements

Licenciado with a final mark of at least 8/10.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Nepal

Degree requirements

Masters degree with overall mark of 80%

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Nigeria

Degree requirements

Bachelors degree with second-class upper division or CGPA of at least 2.8-3.3/5.0 depending on your university.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Norway

Degree requirements

Bachelors degree with an overall grade of B.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Oman

Degree requirements

Bachelors degree with CGPA of at least 3.3/4.0.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Pakistan

Degree requirements

Four-year bachelors degree with overall grade of 65% or Masters with 60%

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Palestine

Degree requirements

Bachelors degree with at least 80% or GPA of at least 3.0/4.0

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Paraguay

Degree requirements

Bachelors with a final mark of at least 7.5/10.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Peru

Degree requirements

Licenciado with a final mark of at least 13/20 from a public university or 15/20 from a private university.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Philippines

Degree requirements

Masters degree with 1.5/5.0 (where 1 is the highest) or 3.7/4.0

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Qatar

Degree requirements

Bachelors degree with an overall CPGA of at least 3 (on a scale of 4).

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Russia

Degree requirements

Bakalavr or Specialist Diploma with a minimum average mark of at least 4.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Saudi Arabia

Degree requirements

Bachelors degree with a CGPA 3.5/5.0 or 3/4.0.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Singapore

Degree requirements

Bachelors (Honours) degree with second-class upper division or CAP 4.0.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

South Africa

Degree requirements

Bachelors (honours) degree with second-class division 1.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

South Korea

Degree requirements

Bachelors degree with a CGPA of at least 3.2/4.5 or 3.0/4.3 or B+

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Spain

Degree requirements

Licenciado with a final mark of at least 2/4 or 7/10.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Sri Lanka

Degree requirements

Bachelors Special degree with upper second honours.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Switzerland

Degree requirements

Licence or Diplôme with 5/6 or 8/10.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Taiwan

Degree requirements

Bachelors degree with overall mark of at least 66%-78% depending on your university.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Thailand

Degree requirements

Bachelors degree with CGPA of at least 2.7 - 2.9/4.0 or equivalent depending on your university.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Turkey

Degree requirements

Lisans Diplomasi with CGPA of at least 2.7 - 2.9/4.0 or equivalent depending on your university.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

United Arab Emirates

Degree requirements

Bachelors degree with CGPA of at least 3.0/4.0 or equivalent.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

USA

Degree requirements

Bachelors degree with CGPA of at least 3.3-3.5/4.0 depending on your university.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Vietnam

Degree requirements

Bachelors degree (with a Graduate Thesis/research component) with CGPA of at least 3.2/4.0 or 7.3/10.

As evidence of completing your degree you must provide both proof of graduation in addition to your transcript.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Zambia

Degree requirements

Masters degree with GPA of 2.0/2.5 or equivalent.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Zimbabwe

Degree requirements

Bachelors (Honours) degree with second-class upper division.

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

My country is not listed

If your country is not listed, you need to contact us and find out the qualification level you should have for this course. Contact us

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

English language requirements

IELTS (Academic)

Standard level (6.5 overall, including at least 6.0 in each component).

Check your IELTS qualification meets all of our entry requirements and find out more about IELTS

Alternative English language qualifications

Proficiency tests

Cambridge Advanced Certificate in English (CAE)

176 overall, including at least 169 in each skill.

We would normally expect the CAE test to have been taken within two years before the start of your course.

You cannot combine scores from more than one sitting of the test. Find out more about Cambridge English: Advanced

Cambridge Certificate of Proficiency in English (CPE)

176 overall, including at least 169 in each skill.

We would normally expect the CPE test to have been taken within two years before the start of your course.

You cannot combine scores from more than one sitting of the test. Find out more about Cambridge English: Proficiency

Pearson (PTE Academic)

62 overall, including at least 56 in all four skills.

PTE (Academic) scores are valid for two years from the test date. Your score must be valid when you begin your Sussex course. You cannot combine scores from more than one sitting of the test. Find out more about Pearson (PTE Academic)

TOEFL (iBT)

88 overall, including at least 20 in Listening, 19 in Reading, 21 in Speaking, 23 in Writing.

TOEFL (iBT) scores are valid for two years from the test date. Your score must be valid when you begin your Sussex course. You cannot combine scores from more than one sitting of the test. Find out more about TOEFL (iBT)

The TOEFL Institution Code for the University of Sussex is 9166.

English language qualifications

AS/A-level (GCE)

Grade C or above in English Language.

Hong Kong Advanced Level Examination (HKALE)/ AS or A Level: grade C or above in Use of English.

GCE O-level

Grade C or above in English.

Brunei/Cambridge GCE O-level in English: grades 1-6.

Singapore/Cambridge GCE O-level in English: grades 1-6.

GCSE or IGCSE

Grade C or above in English as a First Language (Grade 4 or above in GCSE from 2017).

Grade B or above in English as a Second Language.

German Abitur

A score of 12 or above in English.

Ghana Senior Secondary School Certificate

If awarded before 1993: grades 1-6 in English language.

If awarded between 1993 and 2005: grades A-D in English language.

Hong Kong Diploma of Secondary Education (HKDSE)

 Level 4, including at least 3 in each component in English Language.

Indian School Certificate (Standard XII)

The Indian School Certificate is accepted at the grades below when awarded by the following examination boards:

Central Board of Secondary Education (CBSE) – English Core only: 70%

Council for Indian School Certificate Examinations (CISCE) - English: 70% 

International Baccalaureate Diploma (IB)

English A or English B at grade 5 or above.

Kenya Certificate of Secondary Education

Grades A - C in English language

Malaysian Certificate of Education (SPM) 1119/GCE O-level

If taken before the end of 2008: grades 1-6 in English Language.

If taken from 2009 onwards: grade C or above in English Language.

The qualification must be jointly awarded by the University of Cambridge Local Examinations Syndicate (UCLES).

West African Senior School Certificate

Grades A1-C6 (1-6) in English language when awarded by the West African Examinations Council (WAEC) or the National Examinations Council (NECO).

Country exceptions

Select to see the list of exempt English-speaking countries

If you are a national of one of the countries below, or if you have recently completed a qualification equivalent to a UK Bachelors degree or higher in one of these countries, you will normally meet our English requirement. Note that qualifications obtained by distance learning or awarded by studying outside these countries cannot be accepted for English language purposes.

You will normally be expected to have completed the qualification within two years before starting your course at Sussex. If the qualification was obtained earlier than this, we would expect you to be able to demonstrate that you have maintained a good level of English, for example by living in an English-speaking country or working in an occupation that required you to use English regularly and to a high level.

Please note that this list is determined by the UK’s Home Office, not by the University of Sussex.

List of exempt countries: 

  • Antigua and Barbuda
  • Australia
  • Bahamas
  • Barbados
  • Belize
  • Canada**
  • Dominica
  • Grenada
  • Guyana
  • Ireland
  • Jamaica
  • New Zealand
  • St Kitts and Nevis
  • St Lucia
  • St Vincent and the Grenadines
  • Trinidad and Tobago
  • United Kingdom
  • USA

** Canada: you must be a national of Canada; other nationals not on this list who have a degree from a Canadian institution will not normally be exempt from needing to provide evidence of English.

English language support

If you don’t meet the English language requirements for your degree, you may be able to take a pre-sessional course

Visas and immigration

Find out how to apply for a student visa

Admissions information for applicants

How to apply

You apply to Sussex using our postgraduate application system

Personal statement

Yes. You must submit a personal statement as part of your application. 

Find out how to write a personal statement

If your qualifications aren’t listed or you have a question about entry requirements, contact us

Pre-Masters

Need to boost your academic skills for your taught course? Find out about Pre-Masters routes

Application deadlines

1 August 2019 (International), 1 September 2019 (UK/EU)

Course details

How will I study?

You’ll study core modules and options in the autumn and spring terms. In the summer term, you carry out your research project.

We use a variety of assessment methods, including:

  • group presentations
  • unseen exams
  • essays
  • poster presentations
  • extended essays
  • video presentations
  • individual reports
  • research project.

Modules

Core modules

Core modules are taken by all students on the course. They give you a solid grounding in your chosen subject and prepare you to explore the topics that interest you most.

Options

Alongside your core modules, you can choose options to broaden your horizons and tailor your course to your interests.

Find out about studying business and management at Sussex, including finance, banking, marketing, logistics and entrepreneurship

Our experts

This degree is a window onto the world – the range of topics, international student body and experienced faculty create an exciting learning experience.”dr Maria Restuccia and Fraser Hamilton 
Course Directors
Prof Michael Beverland

Prof Michael Beverland

Professor of Marketing

Research interests

Branding, Consumer branding, Design Innovation, innovation, Manufacturing Strategy, Sustainability: Environmental

View Michael Beverland's profile

Dr Achilleas Boukis

Dr Achilleas Boukis

Lecturer In Marketing

Research interests

Consumer branding, frontline employees, Innovation Management, Service Encounter, Services Marketing

View Achilleas Boukis's profile

Dr Piera Morlacchi

Dr Piera Morlacchi

Senior Lecturer in Entrepreneurship and Organisation Studies

Research interests

Complex adaptive systems and networks, Design, Entrepreneurship, ethnography, Health technologies and healthcare, Nonprofit and social entrepreneurship, organization studies, public policy, science & technology studies, Social innovation and change, Sociology of Work and Organization, Technology

View Piera Morlacchi's profile

Dr Xuan Huy Nguyen

Dr Xuan Huy Nguyen

Lecturer in Marketing

Research interests

Consumer Choice Behavior, Consumer Emotions, Decision making

View Xuan Huy Nguyen's profile

Dr Alexandra Poliakova

Dr Alexandra Poliakova

Lecturer in Marketing

Research interests

Consumer Emotions, Consumer Entitlement, Consumer Ethics, Marketing, Services Marketing

View Alexandra Poliakova's profile

Dr Maria Restuccia

Dr Maria Restuccia

Lecturer In Marketing

Research interests

Marketing, Marketing Research, New Product Development, Policy, Arts Management & Creative Industries

View Maria Restuccia's profile

Course enquiries

+44 (0)1273 872668 
pg-bam@​sussex.ac.uk

Find out about the University of Sussex Business School

Fees and scholarships

How much does it cost?

Fees

UK/EU students:
£11,450 per year
Channel Islands and Isle of Man students:
£11,450 per year
International students:
£20,750 per year

Note that your fees, once they’re set, may be subject to an increase on an annual basis - see details on our tuition fees page.

If you are a self-funded international student starting a Masters course in September 2019, you are required to pay a tuition fee deposit. Find out more about Masters tuition fee deposits.

Additional costs

All costs are best estimates based on current market values. We review estimates every year and they may vary with inflation. Find out tips for budgeting as a student

Chartered Institute of Marketing

Students may opt for student membership of the Chartered Institute of Marketing (CIM) which costs £60. Assessments cost between £145 and £185 per assessment. Full membership costs between £195 and £250 depending on an assessment of grades, qualifications and experience. There are exemptions for this course.

Living costs

Find out typical living costs for studying at Sussex

How can I fund my course?

Postgraduate Masters loans

You can borrow up to £10,609 to help with fees and living costs if your course starts on or after 1 August 2018. Loans are available from the Student Loans Company if you’re from the UK or if you’re an EU national studying for a Masters.

Find out more about Postgraduate Masters Loans

Scholarships

Our aim is to ensure that every student who wants to study with us is able to despite financial barriers, so that we continue to attract talented and unique individuals.

How Masters scholarships make studying more affordable

Working while you study

Our Careers and Employability Centre can help you find part-time work while you study. Find out more about career development and part-time work

Careers

On this course, you gain the essential strategic marketing skills and knowledge for employment in today’s global and dynamic world. It’s for people who want to work in:

  • advertising, brand and product management
  • digital marketing
  • international marketing
  • marketing research or consultancy
  • new business development
  • public relations
  • research (or wish to undertake doctoral study)
  • sales management.

Graduate destinations

Recent University of Sussex Business School graduates have gone on to jobs including:

  • marketing executive, 21Six
  • campaign manager, Think Productive
  • sales and marketing executive, Amaze One.

(Destinations of Post Graduate Leavers from Higher Education Survey 2017)

A Masters was invaluable toward me securing my dream job. Learning global reach skills and presentation skills were incredibly valuable.”Matthew Dawson
Conversion Rate Specialist, Brandwatch

Research Project (International Marketing)

  • 45 credits
  • Spring & Summer Teaching, Year 1

The main aim of this module is to enable you to undertake a research project. Specifically, it involves researching and writing up, in the form of a report, a specific aspect of marketing in a way that would support effective decision-making within an international business/management context.

Research skills will be taught as part of this module to enable you, through reflective practice, to apply those skills to either a specific research topic or an application of theory to practice in a business/management scenario. The aim is to enable you to critically survey and identify relevant theories and models and then to employ them to make recommendations for problem solutions.

If you are being sponsored by organisations, you may wish to examine a particular problem/area for your organisation.

Branding and Marketing Communications

  • 15 credits
  • Autumn Semester, Year 1

In highly competitive markets, companies must seek to differentiate their brands and to effectively communicate their value propositions to customers. Good communication is therefore a critical element in a company's efforts to build and maintain profitable customer relationships. This module aims to provide you with an understanding of the elements of the communication (promotional) mix, and to explain the use of major promotional tools, including advertising, public relations, publicity, sales promotion, direct marketing, and online and new-media marketing.

You will examine the current theories and practices of integrated marketing communications, and more specifically, explore the role of brands and the importance of integrated marketing communications in achieving brand objectives. As such, this module ensures that you will understand the strategic perspective to brand building and how this facilitates the development of the brand 'essence'.

Brand marketing communications strategies frequently cross geographic borders, and this module will equip you with analytical frameworks for developing marketing communications within both domestic and international/cross-cultural settings. You will be encouraged to consider different cultural interpretations of brand marketing communications/tools as well as the implications for marketing communications implementation in different socio-political and regulatory environments.

Buyer Behaviour

  • 15 credits
  • Autumn Semester, Year 1

This module is intended to develop your  understanding of theories and concepts drawn from research in marketing psychology and how these shed light on consumers' motivations and behaviours. You will address the individual, situational, environmental, inter-personal and cultural (sub-cultural) factors that shape consumer behaviour. You will also examine buyer decision-making stages (processes) and the extent to which the afore-mentioned factors influence buyer decision-making and behaviours. Through a focus on contemporary issues in buyer behaviour, and the challenges these may pose marketing managers, the course enables you to apply conceptual and theoretical ideas in marketing psychology to develop marketing strategies aimed at building and maintaining strong customer franchise. The module will emphasise understanding of the array of inter- and intra-influences on consumers and to encourage you to reflect and critically evaluate your own behaviours as a consumer. In addition, the influences will be presented in both a cross-national and multi-cultural national context, in order to encourage you to consider, interpret and demonstrate practical applications of course taught theories within broader or more diverse (national and cultural) settings.

Design, Creativity and Innovation

  • 15 credits
  • Autumn Semester, Year 1

You are introduced to design and creativity as approaches to problems in many different societal contexts, with a focus on open, complex, dynamic and networked problems that had proven to be unsolvable by more conventional means.

Design and creativity are central to the creation of novelty and value for people, and can be harnessed to transform organizations, communities and societies by tackling real world challenges.

We will discuss key theoretical perspectives, principles, tools and practices that lead to the creation of solutions to problems that range from making things to shaping processes, policies, organisations, and even cities and institutions.

You will be taught concepts and methodologies for understanding and incorporating design, creativity and innovation into your everyday practices.

Global Marketing Management

  • 15 credits
  • Autumn Semester, Year 1

Gone are the stable markets of yesteryear and few companies these days could claim to be purely domestic. Today's global markets are characterised by rapidly changing customers' wants, accelerating pace of technological advances, and intensifying competition, presenting major challenges. The impact of marketing and the contribution of marketing to organisational performance in the dynamic, globally competitive markets of today will be addressed.

The course focuses on what being market oriented really means in practice. It aims to develop knowledge of the theories, concepts, models, techniques and current best practice for developing and implementing marketing in a globalized environment.

Marketing decision-making should not take place in a vacuum. Emphasis is placed on differences, opportunities and threats emerging from diverse demographic, competitive and cultural environments and on the implementation of marketing decision-making tasks at three levels; the macro level at which country selection decisions are made; national level at which market entry decisions are made; and market level where marketing mix (the product/service offering, customer service, branding and communications, pricing and channels) decisions are made.

Marketing Analytics and Metrics

  • 15 credits
  • Spring Semester, Year 1

Learn how to analyse marketing data, looking at both qualitative and quantitative data.

You explore how measuring success and monitoring analytics can improve the quality of marketing decisions. You learn to take a more evidence-based approach in marketing decisions, rather than relying on the preferences of decision-makers. 

You explore: 

  • the fundamental analytical methods for answering marketing research questions
  • how to develop research questions, analyse data and draw inferences, with a view to making better marketing decisions
  • key descriptive and analytical methods, looking at a range of tools to analyse data within the context of marketing-related questions.

Marketing Research

  • 15 credits
  • Autumn Semester, Year 1

Marketing managers need solid information about the marketplace and consumers in order to design effective marketing programmes, evaluate marketing actions and monitor or improve marketing performance. This module aims to provide you with a broad understanding of the role of marketing research and associated research methods in enabling marketers to generate better information. In addition, it will enable you to gain an appreciation of the components of the research process and requirements of successfully conducting marketing research, giving managers the right information in the right form to make better marketing decisions.

Particular emphasis will be placed on helping you to develop appreciation of the practical applications of various research techniques and data-specific tools which can help marketers analyse, assess and solve practical marketing problems. You will not only gain knowledge of the scope of market research and the interlinkages among various components of the research process, but also learn to think more critically about the options open to marketers and researchers when applying these to practical marketing situations.

Moreover, this module will examine special marketing research considerations in the context of today's dynamic and competitive domestic as well as international, markets. Where relevant, special issues facing some market researchers, namely public policy and ethics, will also be addressed.

Marketing Strategy

  • 15 credits
  • Spring Semester, Year 1

This module encompasses a comprehensive exploration of the key aspects of Marketing Strategy.

In this module we will analyse traditional approaches to marketing strategy as well as discuss ideas about value innovation and market driving strategies.

You will first understand how to assess the firm and its environment in order to develop marketing strategy. Further, key competitive strategies will be discussed, providing insights into both responsive market driven strategic approaches and proactive market driving strategic approaches.

As a part of this module, you will compete in a Blue Ocean Strategy Simulation making key marketing decisions. 

Contemporary Applications in Consumer Psychology: Neuromarketing and Beyond

  • 15 credits
  • Spring Semester, Year 1

You focus on the psychology of consumers with respect to learning, memory, emotion, and biases.

You learn how new methods in neuromarketing help shed some light into the inner workings of the brain.

Techniques such as EEG, fMRI, eye tracking, and biometric measures will be discussed in the context of academic experimental design and industry applications.

Digital Marketing

  • 15 credits
  • Spring Semester, Year 1

This cutting-edge marketing module discusses how digital media technology has changed marketing, and gives detailed strategies on how to embrace the online environment challenges. The main aim of this module is to provide you with a critical understanding of the key concepts, fundamentals and challenges of E-Marketing. This module explores the impact of the web on the traditional marketing mix of goods and services and examines the key ingredients of the online Micro and Macro environment. Moreover, E-marketing analyses online consumers' behaviour and their response to social media strategies and new technologies used by companies. The impact of electronic technologies on marketing strategy, market segmentation, positioning, and communication strategies is also addressed.

An emphasis is also placed on the utilisation of customer relationship marketing approaches within a dynamic online environment. Finally, online marketing strategy formulation and implementation within a changing technology environment is thoroughly described. By the end of the module, you will be expected to develop and demonstrate knowledge and skills in the following areas: the theoretical and practical importance of the e-marketing mix and its impact on marketing strategy; the online consumer behaviour and online decision-making process; various online marketing strategies for social media; strategic analysis of the online environment; online performance measurement.

Innovation in the Creative Economy

  • 15 credits
  • Spring Semester, Year 1

The creative economy has been a significant driver of growth in recent years, because of the role of the cultural and creative industries. You will learn the key aspects underpinning the creative economy and its main drivers, and develop a deep understanding of how innovation takes place in the creative industries. You will also learn how these innovations are commercialised. By linking theory with real-world practices, you will discover how firms and other organizations leverage creativity, innovation and technology in order to create value, and how this value is captured and marketed.

International Marketing in the Contemporary Environment

  • 15 credits
  • Spring Semester, Year 1

Few companies these days could claim to be purely domestic. While the firm may confine its activities to the domestic market, the market itself is unlikely to be so restricted and may be served by firms headquartered in or operating from a number of other countries or regions. Knowledge of global issues is therefore of importance to all firms whether they are actively involved in marketing in foreign markets or have foreign competitors at home.

This module represents an introduction to global marketing and aims to develop knowledge of the global environment. The increased scope, risk and complexity faced by the global marketer is due to the increased level of uncertainty from operating in diverse and less understood environments. Emphasis is placed on the identification of challenges presented by global marketing to equip you to deal with differences, opportunities and threats emerging from diverse economic, demographic, political/legal, cultural, technical and competitive environments.

The impact of global issues is related during the module to the marketing decision-making task at three levels:

  • the macro level at which country selection decisions are made
  • national level at which market entry decisions are made
  • and market level where marketing mix decisions are made.

Management of Negotiation

  • 15 credits
  • Spring Semester, Year 1

This module equips you with the knowledge, understanding and skills to manage the negotiation process at the tactical and strategic levels. Managing negotiations is inherently interdisciplinary and multi-functional, therefore the approach is integrative. Organisational, behavioural and psychological elements are studied together, with the objective of improving the effectiveness of negotiations.

The principal argument is that the main techniques are common to all negotiations, however organisational, behavioural and psychological considerations constrain choices and actions in specific contexts.

The module provides you with a broad understanding of the negotiation process and the development of negotiating strategies and tactics across a range of contexts. Conceptual foundations are studied and combined with role play and live scenario building (including video feedback), enabling you to formulate and explore ideas, and providing opportunities to extend your negotiating skills.

Marketing Ethics and Society

  • 15 credits
  • Spring Semester, Year 1

Understanding and appreciating the ethical dilemmas is an important dimension of marketing. Marketing, whilst an essential business activity, often attracts criticisms in terms of both its nature and its practices. The module covers perspectives for ethical and socially responsible marketing decisions as well as the ethical issues faced by marketers in marketing activities, such as developing products, segmenting markets, advertising and retailing.

This module looks at the criticisms levelled at marketing ranging from materialism and unsuitable consumption patterns, advertising to young and vulnerable consumers, promoting potentially harmful products, overlooking cross-cultural issues and the challenges of new media outlets and online issues, helping you to navigate the challenges and pitfalls present in a range of activities.

The module also explores the role of marketing in influencing consumers towards more sustainable and socially desirable behaviour.

New Product Development Strategy

  • 15 credits
  • Spring Semester, Year 1

This course teaches you that without continuously developing new and improved products organisations will be left behind by the market. You will see why product development is a risky business and why many new products fail as well as discussing the main issues faced by firms at each stage of the development processes.

Through lecturers, case studies and the use of practical exercise you will gain an understanding of effective innovation strategies, the tools and techniques firms employ to develop into new products and tactics to take them to market. Whilst not guaranteeing success, this course will help you minimize the chances of failure in your future product development activities.

This course covers both the analytical and practical management aspects of the product/service design process. The course aims to relate the theoretical basis of the management of innovation with the practical application of design thinking in industry and commerce. It will be heavily centred on the service sector.

Supply Chain Management

  • 15 credits
  • Spring Semester, Year 1

The module aims to give an in-depth coverage of Supply Chain (SC) management in the context of contemporary operations, taking into account the major competitive drivers of efficiency and responsiveness and the solutions enabled by new technologies. The module addresses the scope, impact and importance of SC and the major decisions that need to be made in today's world of global supply and global markets.

Potential topics include SC contemporary trends, procurement and relationship management, forward and reverse logistics management, retail logistics and customer centric operations, contemporary materials management, outsourcing and re-shoring, information flow and financial management in SC.

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