Marketing and Management BSc (Hons)

Modules

• Year 1 at Sussex

  Your modules

  Core modules

  Core modules are taken by all students on the course. They give you a solid grounding in your chosen subject and prepare you to explore the topics that interest you most.

  Autumn teaching

  • Digital, Data and Decision-Making Skills
  • Introduction to Economics
  • Sustainable Business Management

  Spring teaching

  • Business School Career Preparation
  • Introduction to Accounting
  • Introduction to Marketing
  • Principles of Organisational Behaviour and Human Resource Management

  Your degree

  The first year will introduce you to the world of marketing alongside key business principles. This will give you a strong foundation for the rest of your degree. Whether you’ll go on to work in a large corporation or a small marketing agency, you’ll be able to understand key financial drivers and how economic trends affect your business.

  Teaching

  Teaching methods typically include lectures, seminars and workshops.

  

  50%: Lecture
  10%: Seminar
  40%: Practical

  Assessment

  Assessment methods typically include essays, reports, presentations, podcasts and exams.

  Contact hours and workload

  This year of study includes approximately 1,200 hours of work. This breaks down into about 260 hours of contact time and about 940 hours of independent study.

  Engage and actively participate throughout your studies to get the most out of your course.

• Year 2 at Sussex

  Your modules

  Core modules

  Core modules are taken by all students on the course. They give you a solid grounding in your chosen subject and prepare you to explore the topics that interest you most.

  Autumn teaching

  • Consumer Behaviour
  • Marketing Management
  • Marketing Research

  Spring teaching

  • Marketing Analytics and Metrics

  Options

  Alongside your core modules, you can choose options to broaden your horizons and tailor your course to your interests. This list gives you a flavour of our options, which are kept under review and may change, for example in response to student feedback or the latest research.

  While it’s our aim for students to take their preferred combinations of options, this can’t be guaranteed and will be subject to timetabling. Options may be grouped and if so, students will be able to choose a set number of options from the selection available in any particular group.

  Autumn teaching

  • Foundations in Entrepreneurship
  • International Marketing
  • Managing Operations

  Spring teaching

  • Design Thinking, Creativity & Innovation
  • Leading Groups and Teams (LEAD)
  • Managing Projects and Technologies for Marketing Students
  • Marketing Communication and Video Production
  • People, Purpose and Performance
  • Services Marketing
  • Sustainable Marketing

  Your degree

  Year 2 blends specialist knowledge and broader managerial awareness. You’ll:

  • build on your learning of marketing theory and consumer behaviour
  • choose options on types of marketing such as business-to-business or services marketing, together with management-focused options.

  Teaching

  Teaching methods typically include lectures, seminars and workshops.

  

  50%: Lecture
  10%: Seminar
  40%: Practical

  Assessment

  Assessment methods typically include essays, reports, presentations, podcasts and exams.

  Contact hours and workload

  This year of study includes approximately 1,200 hours of work. This breaks down into about 260 hours of contact time and about 940 hours of independent study.

  Engage and actively participate throughout your studies to get the most out of your course.

• Experience Year

  Study abroad (optional)

  Apply to study abroad – you’ll develop an international perspective and gain an edge when it comes to your career. Find out where your course could take you

  If your application to study abroad is successful, you’ll have to meet the academic requirements at Sussex and also at the partner university. Find out more about studying abroad as a Sussex student

  Placement (optional)

  To help you gain experience and increase your employability, you can apply for an optional placement as part of your course. You’ll be responsible for applying for and securing your placement. Our dedicated careers team can provide you with information and advice. If you’re successful in obtaining a placement, this will form part of your course.

  Find out more about placements and internships

  I’ve been managing campaigns – selecting imagery, writing copy, liaising with third parties, and evaluating.”Daniel D'Souza
  Marketing and Management BSc
  Marketing Assistant, Virgin Holidays

  Please note that if you’re receiving – or applying for – USA federal Direct Loan funds, you can’t transfer to the version of your course with an optional study abroad period in any country or optional placement in the USA if the number of credits for the placement/internship exceeds 25% of the total credits for your course. Find out more about American Student Loans and Federal Student Aid

  Venture Creation Year (optional)

  Do you want to develop your entrepreneurial skills, and explore business or a social enterprise start-up? As a University of Sussex Business School undergraduate on this course, you can apply to take a Venture Creation Year.

  During the Venture Creation Year, you’ll set up and run your own start-up or social enterprise. This will help you gain practical skills and experience. You’ll have the University’s support throughout the year, including:

  • one-to-one coaching
  • specialist workshops
  • networking and mentor access
  • funding competitions
  • online resources.

  For more details, visit Business School: Venture Creation Year

  Please note that you can’t take two experience years or combine them.

  Selection for the Venture Creation Year is competitive and there’s a limited number of places available.

  Due to visa restrictions on business activity, international students studying on a Tier 4 Student visa cannot take part in the Venture Creation Year. However, all students can participate in Careers and Entrepreneurship workshops, get one-to-one guidance, and continue to develop their ideas.

• Year 3 at Sussex

  Your modules

  Core modules

  Core modules are taken by all students on the course. They give you a solid grounding in your chosen subject and prepare you to explore the topics that interest you most.

  Autumn teaching

  • Marketing Strategy
  • Strategic Brand Management

  Spring teaching

  • Marketing Consultancy Project (Capstone)

  Options

  Alongside your core modules, you can choose options to broaden your horizons and tailor your course to your interests. This list gives you a flavour of our options, which are kept under review and may change, for example in response to student feedback or the latest research.

  While it’s our aim for students to take their preferred combinations of options, this can’t be guaranteed and will be subject to timetabling. Options may be grouped and if so, students will be able to choose a set number of options from the selection available in any particular group.

  Autumn teaching

  • Advertising and Media Planning
  • Contemporary Challenges in Marketing
  • Leadership for Sustainable Impact
  • Managing for Marketplace Authenticity

  Spring teaching

  • Corporate Social Responsibility, Sustainability and Business Ethics
  • Digital Marketing
  • Enterprise in the Circular Economy
  • Innovation and New Product Development
  • Innovative Technologies in Contemporary Marketing
  • Strategic Entrepreneurship

  Your degree

  In your final year, you’ll explore marketing strategy and brand management. And you continue to tailor your studies to match your career goals – from advertising to digital marketing and entrepreneurship.

  Teaching

  Teaching methods typically include lectures, seminars and workshops.

  

  50%: Lecture
  10%: Seminar
  40%: Practical

  Assessment

  Assessment methods typically include essays, reports, presentations, podcasts and exams.

  Contact hours and workload

  This year of study includes approximately 1,200 hours of work. This breaks down into about 260 hours of contact time and about 940 hours of independent study.

  Engage and actively participate throughout your studies to get the most out of your course.

Customise your course

• Progressive Futures electives

  Year 1

  Autumn teaching

  • Digital and Data Futures
  • Environmental Sustainability
  • Human Flourishing

  Spring teaching

  • (Re)Imagining Future Worlds through Humour and Play
  • Adapting Literature
  • American Political Culture
  • Art and Artists
  • Black British History
  • Climate Justice: Policy & Activism in a Time of Global Crisis
  • Gender Across Cultures
  • Gendering the Life Course
  • Global Cultures, Local Lives
  • Global Issues
  • Global Migration in a Digital Age
  • Inclusive Practice with Young People
  • Introduction to Human Rights
  • Introduction to the European Union
  • Leading Social Change: Communication and Activism
  • Mental Health and Madness: exploring socio-cultural approaches
  • Music and Society
  • People, Culture and the Global Economy
  • Principles of Cognitive Science
  • Psychology Now: Contemporary Approaches to Understanding Behaviour
  • Society, State and Humanity
  • The Age of Adolescence: Reading 20th Century Youth Culture
  • The Look of America
  • The Meaning of Life
  • Understanding the Criminal Justice System

  Year 2

  Autumn teaching

  • Access, Equity and Gender
  • Analysing Film (E)
  • Artificial Intelligence and the Future of Law
  • Biological Psychology
  • Business in World Politics
  • Crime and Criminal Justice
  • Decoding Cultures of Technology and Social Change
  • Feminist Philosophy
  • Forest Food Gardens: The Theory and Practice of Food Growing
  • Global News Cultures
  • Inclusion, Diversity and Equity in Education
  • Inter-cultural Encounters
  • Landscapes of Resistance and Social Justice
  • Leading Social Change: Taking Action
  • Migration, Identity and Rights
  • Police and Policing (Elective)
  • Political and Social Change in Contemporary Europe
  • Race and Ethnicity in US History
  • Sleep and Mental Health
  • Sustainability and Climate Justice
  • Video Games: Creative & Critical Writing

  Spring teaching

  • Activist Skills for Global Justice and Sustainable Futures
  • Advertising (E)
  • American City
  • Autism and Education
  • Clinical Psychology and Mental Health
  • Contemporary Issues in Law
  • Creative Coding
  • Creative Production in the Arts
  • Decolonising Education: Knowledge, Power and Sustainable Societies
  • Digital Law Toolkit
  • Education, Peacebuilding and Conflict
  • Everyday Digital: Generation, Life-Course and Expertise
  • Exploring Death and Dying; Cultural, Theoretical and Practice Perspectives
  • Exploring Teaching in Schools
  • Forest Food Gardens: Communities, Ecologies and Collaboration
  • Language, Identity and Nation
  • Language, Mind and Brain
  • Making Sense of Complexity: Tools for Addressing Real World Sustainability Challenges
  • Philosophy of Race
  • Psychology of Cognitive Processes
  • Punishment and Penology
  • The Far Right and the Politics of Immigration
  • The Liberal World Order - in Crisis
• Languages and TESOL electives

  You can choose to study language electives for two or three years. This allows you to add the language to the title of your degree:

  • if you study a language for two years, you could graduate with a title such as Psychology with proficiency in Japanese BSc (Hons)
  • if you study a language for three years, you could graduate with a title such as Psychology with Japanese BSc (Hons).

  Year 1

  Autumn teaching

  • Arabic Beginners A
  • Arabic Intermediate A
  • British Sign Language and Deaf Culture 1A
  • British Sign Language and Deaf Culture 2A
  • Chinese Beginners A
  • Chinese Intermediate A
  • French Beginners A
  • French For Professional Purposes 1A
  • French Intermediate A
  • German Beginners A
  • German Intermediate A
  • Introduction to TESOL - Theory and Methodology 1
  • Italian Beginners A
  • Italian Intermediate A
  • Japanese Beginners A
  • Japanese Intermediate A
  • Spanish Beginners A
  • Spanish for Professional Purposes 1A
  • Spanish Intermediate A

  Spring teaching

  • Arabic Beginners B
  • Arabic Intermediate B
  • Arabic Intermediate B
  • British Sign Language and Deaf Culture 1B
  • British Sign Language and Deaf Culture 2B
  • Chinese Beginners B
  • Chinese Intermediate B
  • French Beginners B
  • French For Professional Purposes 1B
  • French Intermediate B
  • German Beginners B
  • German Intermediate B
  • Italian Beginners B
  • Italian Intermediate B
  • Japanese Beginners B
  • Japanese Intermediate B
  • Spanish Beginners B
  • Spanish for Professional Purposes 1B
  • Spanish Intermediate B
  • TESOL Teaching Practice 1

  Year 2

  Autumn teaching

  • Arabic Advanced A
  • Arabic Beginners A
  • Arabic Intermediate A
  • British Sign Language and Deaf Culture 1A
  • British Sign Language and Deaf Culture 2A
  • British Sign Language and Deaf Culture 3A
  • Chinese Advanced A
  • Chinese Beginners A
  • Chinese Intermediate A
  • French Advanced A
  • French Beginners A
  • French For Professional Purposes 1A
  • French for Professional Purposes 2A
  • French Intermediate A
  • German Advanced A
  • German Beginners A
  • German Intermediate A
  • Introduction to TESOL - Theory and Methodology 1
  • Italian Advanced A
  • Italian Beginners A
  • Italian Intermediate A
  • Japanese Advanced A
  • Japanese Beginners A
  • Japanese Intermediate A
  • Spanish Advanced A
  • Spanish Beginners A
  • Spanish for Professional Purposes 1A
  • Spanish for Professional Purposes 2A
  • Spanish Intermediate A
  • TESOL Theory and Methodology 2

  Spring teaching

  • Arabic Advanced B
  • Arabic Beginners B
  • Arabic Intermediate B
  • Arabic Intermediate B
  • British Sign Language and Deaf Culture 1B
  • British Sign Language and Deaf Culture 2B
  • British Sign Language and Deaf Culture 3B
  • Chinese Advanced B
  • Chinese Beginners B
  • Chinese Intermediate B
  • French Advanced B
  • French Beginners B
  • French For Professional Purposes 1B
  • French for Professional Purposes 2B
  • French Intermediate B
  • German Advanced B
  • German Beginners B
  • German Intermediate B
  • Italian Advanced B
  • Italian Beginners B
  • Italian Intermediate B
  • Japanese Advanced B
  • Japanese Beginners B
  • Japanese Intermediate B
  • Spanish Advanced B
  • Spanish Beginners B
  • Spanish for Professional Purposes 1B
  • Spanish for Professional Purposes 2B
  • Spanish Intermediate B
  • TESOL Teaching Practice 1
  • TESOL Teaching Practice 2

These electives are designed to help you explore key global challenges with world-leading experts from across the University and beyond.

Whichever path you take, you’ll develop key skills to tackle the complexity of contemporary challenges. This will help improve your employment prospects and help you contribute to creating progressive futures for all.

We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2026/27. However, there may be changes to these modules in response to feedback, staff availability, student demand or updates to our curriculum. We’ll make sure to let you know of any material changes to modules at the earliest opportunity.

We’ll do our best to provide as much optional choice as we can, but timetabling constraints mean it may not be possible to take some module combinations. The structure of a small number of courses means that the order of modules or the streams you choose may determine whether modules are core or optional. This means that your core modules or options may differ from what’s shown here.