Strategic Brand Management (N1601)

15 credits, Level 6

Autumn teaching

The management of brands is an important element of marketing strategies within contemporary organisations.

On this module, you’ll learn the tools necessary to ensure your brand is relevant to buyers and makes a positive impact on their behaviour.

You’ll cover topics including:

• how to ensure brand equity, consistency and relevance
• brand co-creation, extension and architecture
• finding authenticity, storytelling and purpose to your brand
• brand assets and experiences
• critical research and measurement tools.

You’ll draw on a wealth of research and practice from different sectors and across the globe to explore these topics.

We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2026/27. However, there may be changes to these modules in response to feedback, staff availability, student demand or updates to our curriculum.

We’ll make sure to let you know of any material changes to modules at the earliest opportunity.

Courses

This module is offered on the following courses:

• Marketing and Management (with a professional placement year) BSc
• Marketing and Management BSc
• Marketing and Management with Psychology (with a professional placement year) BSc
• Marketing and Management with Psychology BSc