Strategic Brand Management (N1601)

15 credits, Level 6

Autumn teaching

The management of brands is an important element of marketing strategies within contemporary organisations.

On this module, you’ll build on your knowledge of marketing and management by exploring the fascinating world of brands from various perspectives.

You’ll learn about the presence of brands in our cultures and explore the consequences for both contemporary marketing and customer-oriented marketing practices.

You’ll take a holistic approach to brand management. You’ll do this by drawing on contemporary research and theories from branding and consumer literature. You’ll then use this to discuss the impact of brands on businesses, consumers and society.

Contact hours and workload

This module is approximately 150 hours of work. This breaks down into about 33 hours of contact time and about 117 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.

We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2026/27. However, there may be changes to these modules in response to feedback, staff availability, student demand or updates to our curriculum.

We’ll make sure to let you know of any material changes to modules at the earliest opportunity.

Courses

This module is offered on the following courses:

• Marketing and Management (with a professional placement year) BSc
• Marketing and Management BSc
• Marketing and Management with Psychology (with a professional placement year) BSc
• Marketing and Management with Psychology BSc