Innovative Technologies in Contemporary Marketing (N1655)

15 credits, Level 6

Spring teaching

On this module, you’ll explore the integration of contemporary technologies across marketing decisions. Although technologies will shift with time, we’ll look at current examples such as blockchains, internet of things (IoT), and artificial intelligence (AI).

You’ll gain insights into how these technologies drive innovative marketing strategies, covering tactics such as:

• customer interactions
• algorithm management
• content creation
• the effectiveness of marketing investments.

With a focus on technology, we’ll analyse the impact of these technologies in business-to-business, business-to-consumer, and consumer-to-consumer contexts.

Through behavioural insights, case examples, and interdisciplinary research, you’ll develop a foundational understanding of how contemporary technologies can be used in marketing.

Contact hours and workload

This module is approximately 150 hours of work. This breaks down into about 33 hours of contact time and about 117 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.

We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2026/27. However, there may be changes to these modules in response to feedback, staff availability, student demand or updates to our curriculum.

We’ll make sure to let you know of any material changes to modules at the earliest opportunity.

Courses

This module is offered on the following courses:

• Marketing and Management (with a professional placement year) BSc
• Marketing and Management BSc
• Marketing and Management with Psychology (with a professional placement year) BSc
• Marketing and Management with Psychology BSc