Strategy and Marketing

Strategic Entrepreneurship

Module code: N1542
Level 6
15 credits in spring semester
Teaching method: Workshop
Assessment modes: Coursework, Take away paper

Strategic Entrepreneurship (SE) is defined as “the efforts of a firm to combine effective opportunity seeking behaviour (i.e., entrepreneurship) with effective advantage-seeking behaviour (i.e., strategic management)” (Ireland et al. 2003).The goal in this module is to look at the intersection of strategic management and entrepreneurship concepts to understand the balance between opportunity-seeking and advantage-seeking behaviours. This module will take a case-based approach using examples of both small and large firms as small firms usually struggle with strategic positioning, and large firms struggle with opportunity identification.

Module learning outcomes

• Critically assess the processes of entrepreneurship, innovation, and strategic planning in small and large established firms
• Appreciate the similarities and the differences between strategic management and entrepreneurship concepts
• Demonstrate an understanding of entrepreneurial decisions that are strategic and strategic decisions that are entrepreneurial
• Appreciate the effect of environment dynamism on firms and their responses to such dynamism