Strategy and Marketing

International Business Strategy (Elective)

Module code: N1530E
Level 4
15 credits in spring semester
Teaching method: Lecture, Seminar
Assessment modes: Coursework, Essay

This elective module is not suitable for students of BSc International Business. Do not choose this module if you are on BSc International Business. International business is concerned with how firms engage in transactions and value-adding activities outside of their national boundaries. The module examines the various elements of international business strategy (e.g. entry mode, partner selection in joint ventures, location) and how the organisational structure of the firm is best configured to its strategy. Consideration will also be given to the impact of foreign direct investment on host and home economies. Additionally, you will be able articulate and explain different approaches to international human resource management and knowledge governance after completing this module.

Module learning outcomes

• Understand economic, social, cultural, and political factors influencing the internationalization, strategy and value of the mulinational organization.
• Discuss the mechanism to organize value-creating activities within a group of subsidiaries, including how to achieve efficient knowledge flows across borders.
• Evaluate different types of corporate and business strategy that help enhance the firm's long-term profitability and competitive superiority
• Evaluate the diversity of formal and informal institutions in the international business domain and the effect of this diversity on the nature and form of international business arrangements.