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Each episode of Impacted showcases researchers at Sussex and considers the impact their work is having in the world.
Martin Yeomans is a Professor of Experimental Psychology and Director of Research and Knowledge Exchange with the University of Sussex. He is founder of the Sussex Ingestive Behaviour Group, which conducts research on behavioural nutrition and explores how we develop a liking for different foods and drinks, and how we perceive flavour, among many other topics.
Yeomans has a long history of engaging with the food, beverage and pharmaceutical industries internationally. His group has carried out consultancy and contract work with many international companies and has attracted over £3 million in grant income at Sussex to date.