Strategy and Marketing

Design Thinking, Creativity & Innovation

Module code: N1663
Level 5
15 credits in spring semester
Teaching method: Workshop
Assessment modes: Coursework, Computer based exam

Outline not currently available

Module learning outcomes

• Analyse & evaluate the role of design thinking for customer insights and innovative problem solving
• Demonstrate the processes involved in design thinking and creative problem solving.
• Evaluate the tools and models used for effective problem definition, understanding users, solution generation, prototyping and evaluation.
• Apply a range of design and creativity techniques to solving problems