Strategy and Marketing

Research Methods for International Business

Module code: N1544
Level 5
15 credits in spring semester
Teaching method: Lecture, Seminar
Assessment modes: Coursework

Develop the skills and techniques needed for your final research project.

You study topics including:

the nature of the research process
research designs and methodologies
planning a research project and formulating research questions
literature reviews, searches and referencing
data collection and analysis in IB research: sources of information; measurement issues; sources of bias and error; and ethics
introduction to quantitative research methods and statistical analysis
introduction to qualitiative research methods (case studies, focus groups, interviewing etc)
writing a research proposal.

Compare and contrast the merits and limitations of alternative social science research methodologies
Summarize and critically evaluate the literature on a specific topic
Appraise the research methodology of published papers
Collate and critically evaluate information from secondary sources