- 1st in the UK for annual research income in 2019-2022 (Chartered Association of Business Schools)
- =10th in the UK for Psychology (ShanghaiRanking Global Ranking of Academic Subjects 2023)
- Top 15 in the UK for Business and Economics (The Times Higher Education World University Rankings by Subject 2024)
From launching your own company to innovating at the heart of a global organisation – this course prepares you for your future career path. You’ll study a combination of marketing and management theory and practice. And, by exploring some aspects of psychology, you’ll develop an understanding of human behaviour, which is useful in the marketing world.
On this course, you’ll:
- critically evaluate organisational and consumer behaviour
- learn about the importance of marketing strategy, brand development and new product management
- develop a valuable understanding of economics, accounting and business law
- study digital marketing, consumer behaviour, international marketing, and marketing analytics and metrics
- prepare for the workplace while tailoring your degree to your career path.
You’ll engage with dedicated professionals who will challenge you with new perspectives, ideas and approaches. You benefit from having an Academic Success Adviser who can help you with academic study skills. These include critical thinking, presenting, academic writing and note-making.
You also have the opportunity to enrich your study experience by applying for a placement.
Accreditation
You’ll join the EQUIS and AMBA-accredited University of Sussex Business School. Learn more about all of our course accreditations here. Find out more
- Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway. Find out more
To help you gain experience and increase your employability, you can apply for an optional placement as part of your course. This can be a fantastic opportunity to gain real-life insight into industry as well as skills valued by employers. You’ll be responsible for applying for and securing your placement. Our dedicated careers team can help you:
- find an employer
- draft an application
- prepare for interviews.
Don’t worry if you’re not successful, you’ll simply transfer to a non-placement version of your course.
We understand that deciding where and what to study is a very important decision. We’ll make all reasonable efforts to provide you with the courses, services and facilities described in this prospectus. However, if we need to make material changes, for example due to government or regulatory requirements, or unanticipated staff changes, we’ll let you know as soon as possible.
Open Days and virtual visits
Meet us on campus or online
Entry requirements
Entry requirements for this course are currently under review – please check back in early March 2024.
Modules
This is a major/minor course, enabling you to study in depth in a core area (your major subject: taking up 75% of your time), while also exploring an additional area (your minor subject: taking up 25% of your time).
Find out about our types of undergraduate degrees, their structure, modules and credits
Core modules
Core modules are taken by all students on the course. They give you a solid grounding in your chosen subject and prepare you to explore the topics that interest you most.
- Digital, Data and Decision-Making Skills
- Introduction to Business and Management
- Introduction to Economics
- Psychology of Child Development
Autumn teaching
Spring teaching
We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2024/25. However, there may be changes to these modules in response to feedback, staff availability, student demand or updates to our curriculum. We’ll make sure to let you know of any material changes to modules at the earliest opportunity.
We’ll do our best to provide as much optional choice as we can, but timetabling constraints mean it may not be possible to take some module combinations. The structure of a small number of courses means that the order of modules or the streams you choose may determine whether modules are core or optional. This means that your core modules or options may differ from what’s shown here.
Check back in January 2025 for more details of the modules running in the academic year 2025/26.
Core modules
Core modules are taken by all students on the course. They give you a solid grounding in your chosen subject and prepare you to explore the topics that interest you most.
- Biological Psychology
- Business School Placement Preparation Programme
- Consumer Behaviour
- Marketing Analytics and Metrics
- Marketing Research
Autumn teaching
Spring teaching
Options
Alongside your core modules, you can choose options to broaden your horizons and tailor your course to your interests. This list gives you a flavour of our options, which are kept under review and may change, for example in response to student feedback or the latest research.
While it’s our aim for students to take their preferred combinations of options, this can’t be guaranteed and will be subject to timetabling. Options may be grouped and if so, students will be able to choose a set number of options from the selection available in any particular group.
- International Marketing (Marketing and Management)
- Leading Groups and Teams (LEAD)
- Management of Innovation
- Managing Digital Work
- Managing Global Supply Chains (OPS&IS)
- Managing Projects and Technologies for Accounting and Marketing Students
- People, Purpose and Performance
- Public Management
- Sustainable Marketing
Spring teaching
We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2024/25. However, there may be changes to these modules in response to feedback, staff availability, student demand or updates to our curriculum. We’ll make sure to let you know of any material changes to modules at the earliest opportunity.
We’ll do our best to provide as much optional choice as we can, but timetabling constraints mean it may not be possible to take some module combinations. The structure of a small number of courses means that the order of modules or the streams you choose may determine whether modules are core or optional. This means that your core modules or options may differ from what’s shown here.
Check back in January 2025 for more details of the modules running in the academic year 2025/26.
You can apply to take a paid professional placement in the third year of your degree. Recent students have gone on placements at:
- The Body Shop
- Transport for London
- Warner Bros.
For more details, visit Business and Management: Placements
Our careers team offers dedicated support to help you obtain a placement, including:
- finding an employer
- drafting an application
- preparing for interviews
- ongoing help throughout a placement.
Don’t worry if you’re not successful in securing a placement, you’ll simply transfer to a non-placement version of your course.
Please note that if you’re receiving – or applying for – USA federal Direct Loan funds, you can’t undertake your placement in the USA if the number of credits for the placement/internship exceeds 25% of the total credits for your course. Find out more about American Student Loans and Federal Student Aid
Core modules
Core modules are taken by all students on the course. They give you a solid grounding in your chosen subject and prepare you to explore the topics that interest you most.
Autumn teaching
Spring teaching
Options
Alongside your core modules, you can choose options to broaden your horizons and tailor your course to your interests. This list gives you a flavour of our options, which are kept under review and may change, for example in response to student feedback or the latest research.
While it’s our aim for students to take their preferred combinations of options, this can’t be guaranteed and will be subject to timetabling. Options may be grouped and if so, students will be able to choose a set number of options from the selection available in any particular group.
- Developing Leadership (LEAD)
- Entrepreneurship and Small Firms (ENT)
- Managing Change (HRM)
- Marketing Communications
- Non-Profit Management and Social Entrepreneurship
- Services Marketing
- Strategic Brand Management
Autumn teaching
Autumn and spring teaching
Spring teaching
We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2024/25. However, there may be changes to these modules in response to feedback, staff availability, student demand or updates to our curriculum. We’ll make sure to let you know of any material changes to modules at the earliest opportunity.
We’ll do our best to provide as much optional choice as we can, but timetabling constraints mean it may not be possible to take some module combinations. The structure of a small number of courses means that the order of modules or the streams you choose may determine whether modules are core or optional. This means that your core modules or options may differ from what’s shown here.
Check back in January 2025 for more details of the modules running in the academic year 2025/26.
Silver
The student experience and student outcomes are typically very high quality.
This rating was awarded in 2023, for four years.
(Teaching Excellence Framework 2023)
Find out more about our approach to teaching and supporting you to thrive
Our staff
Your course will give you an excellent background for a career in an increasingly dynamic and global marketplace.”DR Xuan Huy Nguyen
Course Director
Mr Sam Demirkol
Lecturer in Strategy & Marketing- Online Distance Learning
Fees
Fees are not yet set for the academic year 2025/26 – please check back in September 2024. Note that your fees, once they’re set, may be subject to an increase on an annual basis.
Find out about typical living costs for studying at Sussex
Find out about our terms and conditions
Scholarships
Details of our scholarships are not yet set for entry in the academic year 2025/26.
Careers
Join the University of Sussex Business School and benefit from extensive career support and business connections, including mentoring by employers, networking, guest lectures and the development of your workplace skills.
On this course, you’ll gain the skills to succeed in a range of careers, including marketing, digital media, communications, advertising, consumer research, entrepreneurship and public relations.
Outside the classroom you can get careers advice and develop your key skills further by joining our Marketing Society, where you can attend events including:
- panel discussions from industry experts
- talks from guest speakers
- opportunities to network with Sussex alumni who are working in the marketing world.
Working while you study
Our Careers and Entrepreneurship team can help you find part-time work while you study. Find out more about career development and part-time work