Marketing and Management with Psychology (with a professional placement year) BSc (Hons)

Modules

• Year 1 at Sussex

  Your modules

  Core modules

  Core modules are taken by all students on the course. They give you a solid grounding in your chosen subject and prepare you to explore the topics that interest you most.

  Autumn teaching

  • Digital, Data and Decision-Making Skills
  • Introduction to Economics
  • Psychology of Child Development
  • Sustainable Business Management

  Spring teaching

  • Business School Career Preparation
  • Introduction to Accounting
  • Introduction to Marketing
  • Principles of Organisational Behaviour and Human Resource Management
  • Social Psychology and Individual Differences

  Your degree

  The first year introduces you to key business principles alongside an overview of marketing, management and psychology. This will give you a strong foundation for the rest of your degree. Whether you go on to future roles in large corporations or smaller agencies, you’ll understand drivers of profitability and how wider economic trends affect business performance.

  Teaching

  Teaching methods typically include lectures, seminars and workshops.

  

  50%: Lecture
  10%: Seminar
  40%: Practical

  Assessment

  Assessment methods typically include essays, reports, presentations, podcasts and exams.

  Contact hours and workload

  This year of study includes approximately 1,200 hours of work. This breaks down into about 260 hours of contact time and about 940 hours of independent study.

  Engage and actively participate throughout your studies to get the most out of your course.

• Year 2 at Sussex

  Your modules

  Core modules

  Core modules are taken by all students on the course. They give you a solid grounding in your chosen subject and prepare you to explore the topics that interest you most.

  Autumn teaching

  • Biological Psychology
  • Consumer Behaviour
  • Marketing Management
  • Marketing Research

  Spring teaching

  • Marketing Analytics and Metrics
  • Psychology of Cognitive Processes

  Options

  Alongside your core modules, you can choose options to broaden your horizons and tailor your course to your interests. This list gives you a flavour of our options, which are kept under review and may change, for example in response to student feedback or the latest research.

  While it’s our aim for students to take their preferred combinations of options, this can’t be guaranteed and will be subject to timetabling. Options may be grouped and if so, students will be able to choose a set number of options from the selection available in any particular group.

  Spring teaching

  • Business-to-Business Marketing Management
  • Design Thinking, Creativity & Innovation
  • Leading Groups and Teams (LEAD)
  • Managing Projects and Technologies for Marketing Students
  • Marketing Communication and Video Production
  • Organisational Psychology
  • People, Purpose and Performance
  • Services Marketing
  • Sustainable Marketing

  Your degree

  Year 2 blends specialist knowledge and broader managerial awareness. You’ll:

  • build on marketing and psychology theory
  • get an introduction to applied areas such as consumer behaviour and marketing research
  • choose options on business-to-business, organisational psychology or international marketing, together with management and skills-focused options.

  Teaching

  Teaching methods typically include lectures, seminars and workshops.

  

  50%: Lecture
  10%: Seminar
  40%: Practical

  Assessment

  Assessment methods typically include essays, reports, presentations, podcasts and exams.

  Contact hours and workload

  This year of study includes approximately 1,200 hours of work. This breaks down into about 260 hours of contact time and about 940 hours of independent study.

  Engage and actively participate throughout your studies to get the most out of your course.

• Placement

  To help you gain experience and increase your employability, you can apply for an optional placement as part of your course. You’ll be responsible for applying for and securing your placement. Our dedicated careers team can provide you with information and advice. If you’re successful in obtaining a placement, this will form part of your course.

  Find out more about placements and internships

  Our careers team offers dedicated support to help you obtain a placement, including:

  • finding an employer
  • drafting an application
  • preparing for interviews
  • ongoing help throughout a placement.

  Don’t worry if you’re not successful in securing a placement, you’ll simply transfer to a non-placement version of your course.

  Please note that if you’re receiving – or applying for – USA federal Direct Loan funds, you can’t undertake your placement in the USA if the number of credits for the placement/internship exceeds 25% of the total credits for your course. Find out more about American Student Loans and Federal Student Aid

• Year 3 at Sussex

  Your modules

  Core modules

  Core modules are taken by all students on the course. They give you a solid grounding in your chosen subject and prepare you to explore the topics that interest you most.

  Autumn teaching

  • Marketing Strategy
  • Understanding Clinical Psychology

  Spring teaching

  • Advanced Topics in Psychology
  • Marketing Consultancy Project (Capstone)

  Options

  Alongside your core modules, you can choose options to broaden your horizons and tailor your course to your interests. This list gives you a flavour of our options, which are kept under review and may change, for example in response to student feedback or the latest research.

  While it’s our aim for students to take their preferred combinations of options, this can’t be guaranteed and will be subject to timetabling. Options may be grouped and if so, students will be able to choose a set number of options from the selection available in any particular group.

  Autumn teaching

  • Advertising and Media Planning
  • Contemporary Challenges in Marketing
  • Leadership for Sustainable Impact
  • Managing for Marketplace Authenticity
  • Strategic Brand Management

  Spring teaching

  • Digital Marketing
  • Enterprise in the Circular Economy
  • Innovation and New Product Development
  • Innovative Technologies in Contemporary Marketing
  • New Venture Development and Planning

  Your degree

  In the final year, you’ll:

  • have the opportunity to apply your knowledge of marketing and psychology
  • continue to tailor your studies to match your career goals, from digital marketing to branding and product innovation.

  Teaching

  Teaching methods typically include lectures, seminars and workshops.

  

  50%: Lecture
  10%: Seminar
  40%: Practical

  Assessment

  Assessment methods typically include essays, reports, presentations, podcasts and exams.

  Contact hours and workload

  This year of study includes approximately 1,200 hours of work. This breaks down into about 260 hours of contact time and about 940 hours of independent study.

  Engage and actively participate throughout your studies to get the most out of your course.

We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2026/27. However, there may be changes to these modules in response to feedback, staff availability, student demand or updates to our curriculum. We’ll make sure to let you know of any material changes to modules at the earliest opportunity.

We’ll do our best to provide as much optional choice as we can, but timetabling constraints mean it may not be possible to take some module combinations. The structure of a small number of courses means that the order of modules or the streams you choose may determine whether modules are core or optional. This means that your core modules or options may differ from what’s shown here.