Strategy and Marketing

New Venture Development and Planning

Module code: N1576
Level 6
15 credits in spring semester
Teaching method: Seminar, Lecture
Assessment modes: Essay, Coursework

In this module, you develop a business plan for a new business idea of your choice, which you individually write and submit.

If you are choosing this module, you will need to demonstrate the ability to exercise independent analytical, research and reasoning skills, and excellent levels of clarity in written English.

For this module's project, you need to research the strategic and competitive position of your new business idea. Based on this analysis, you will propose strategies for your new business idea over the next three to five years.

The quality of your final business plan will depend on a thorough understanding of previous course material, specifically strategy, marketing and operations.

Module learning outcomes

• Demonstrate a systematic understanding of the knowledge and techniques related to the process of identifying new entrepreneurial opportunities and developing them into business ventures.
• Demonstrate skills instrumental to starting a new business, such as opportunity recognition, market assessment and financial planning.
• Create a business plan for development and financing of new business ventures.