Strategy and Marketing

Marketing Consultancy Project (Capstone)

Module code: N1664
Level 6
15 credits in spring semester
Teaching method: Lecture, Workshop
Assessment modes: Coursework, Report

This capstone module draws on knowledge and skills gained from marketing and management modules taken in all three years of the degree.

In the shape of a consultancy style project, and with inspiration and tips provided from a top consulting firm, you will receive a brief to produce a recommendation to address a strategic marketing problem, which you have to prepare and present in a team.

This module gives you the opportunity to integrate and apply learning from both the marketing and the management pathways of your degree, in a practical multidisciplinary project geared towards enhancing your employability potential.

Module learning outcomes

• Demonstrate the ability to critically reflect on a marketing problem in order to consider solutions
• Demonstrate the ability to apply relevant theories and techniques from marketing and management disciplines
• Communicate key recommendations and rationale to a professional standard