Strategy and Marketing

Marketing Management

Module code: N1647
Level 5
15 credits in autumn semester
Teaching method: Lecture, Workshop
Assessment modes: Take away paper, Coursework

Marketing management puts theory into practice for 21st-century marketing. It focuses on the key marketing theories, shows how they work in practice and equips potential executives with the knowledge needed to both manage marketing campaigns and create an integrated marketing plan, whether for their own organisation or a client company.

Module learning outcomes

• Produce a commercially credible marketing plan by applying the underlying concepts and principles of marketing to an organisation of their choice
• Communicate professionally, both collaboratively and individually in an accurate and reliable fashion using structured and coherent arguments
• Demonstrate knowledge and critical understanding of the well-established principles of marketing and of the way in which those principles have developed
• Evaluate critically the appropriateness of different approaches to solving problems and taking advantage of opportunities in the area of marketing