Strategy and Marketing

Strategic Entrepreneurship

Module code: N1542
Level 6
15 credits in spring semester
Teaching method: Workshop
Assessment modes: Take away paper, Coursework

This module aims to introduce you to key complexities firms encounter when they seek to create new sustainable value by pursuing both strategic and entrepreneurial goals.

By integrating relevant academic literature and cases capturing the practice of strategic entrepreneurship, this module enables you to recognise and examine what it takes to make significant decisions to improve the position of the company in the market, while exploring and exploiting new opportunities.

The module aims to advance your knowledge in this field and ability to apply knowledge by analysing and evaluating relevant real-world case studies to propose solutions to firms, which strategically explore entrepreneurial opportunities.

Module learning outcomes

• Illustrate theoretical and practical knowledge by critically assessing the entrepreneurship, innovation, and strategic planning literature in the context of small and large established firms.
• Apply relevant theoretical frameworks to analyze the issues real-world firms encounter when pursuing strategic entrepreneurship.
• Be able to decode and evaluate the complexities real-world firms encounter when pursuing strategic entrepreneurship
• Be able to make distinctions between entrepreneurial decisions that are strategic and strategic decisions that are entrepreneurial, and the implications of such distinction for senior and middle managers.