Strategy and Marketing

Strategy

Module code: N1021
Level 6
15 credits in autumn semester
Teaching method: Lecture, Seminar
Assessment modes: Computer based exam, Coursework

This is a final-year integrative module in strategy, which develops your understanding and skills as a prospective future manager, specifically for formulating an organisation's overall strategic direction.

The module will help you to develop an understanding of the different approaches to strategy: how choices are made between different possible approaches; the content in which choices are made; and how strategies and structures are designed and implemented.

This module will complement and build on the various management skills already developed through earlier business and management modules.

Module learning outcomes

• Understand and evaluate the major theories (and thoughts) of strategic management and be able to demonstrate a detailed knowledge of debates within and between these schools.
• Demonstrate a comprehensive knowledge of the different processes and stages through which strategy is formulated and implemented within organisations.
• Analyse the external and internal context within which strategy is made, the resources available, and the strategic options available to organisations.
• Demonstrate developed skills in case and company analysis and problem solving. Judge the importance of different strategies in these cases and be able to suggest appropriate strategies in context.