Strategy and Marketing

Global Strategy

Module code: N1545
Level 6
15 credits in autumn semester
Teaching method: Lecture, Seminar
Assessment modes: Coursework, Computer based exam

This module is concerned with the totality of what a trading business or other organisation is trying to achieve. In other words, it assesses a wide variety of environmental and organisational aspects which, when considered overall, help us to understand why some organisations thrive and similar organisations may struggle.

The types of questions we address are:

• Why do firms go aboard?
• What differentiates a global from a multi-domestic industry?
• How does a multinational enterprise compete?
• Why and when do/should companies engage in cross-border strategic alliances, cross-border mergers and acquisitions? 
• What are the associated risks and how to guard against them?
• What potential roles can foreign subsidiaries play in the MNEs global strategy?
• How do companies choose an optimal global structure?
• How do companies ensure coordination between the headquarters and its subsidiaries, and among subsidiaries?
• How do companies manage strategic change from one type of global strategy to another?

This module aims at developing strategic thinking in a global context. Our objectives are for you to:

• get introduced to the domain of international and global strategy
• gain understanding and processes of strategy formulation and implementation and apply them in a global setting
• be aware of competing arguments behind a number of strategic approaches.
• see the generalist nature of management work.

Module learning outcomes

• The ability to conduct a strategic analysis in a global stetting.
• The ability to take a holistic approach to the application of analytical frameworks and tools.
• The knowhow to obtain and analyze information which will aid decision making.
• The ability to analyze cases which approximates closely to the rapid analysis of global business situations