Marketing Consultancy Project (Capstone) (N1664)

15 credits, Level 6

Spring teaching

This capstone module draws on knowledge and skills gained from marketing and management modules taken in all three years of the degree.

In the shape of a consultancy style project, and with inspiration and tips provided from a top consulting firm, you will receive a brief to produce a recommendation to address a strategic marketing problem, which you have to prepare and present in a team.

This module gives you the opportunity to integrate and apply learning from both the marketing and the management pathways of your degree, in a practical multidisciplinary project geared towards enhancing your employability potential.

Contact hours and workload

This module is approximately 150 hours of work. This breaks down into about 33 hours of contact time and about 117 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.

We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2025/26. However, there may be changes to these modules in response to feedback, staff availability, student demand or updates to our curriculum.

We’ll make sure to let you know of any material changes to modules at the earliest opportunity.

Courses

This module is offered on the following courses:

• Marketing and Management (with a professional placement year) BSc
• Marketing and Management BSc