Services Marketing (N1572)

15 credits, Level 6

Autumn teaching

The UK, as well as much of the world economy, is dominated by services. It is almost a certainty that you will be earning your living – directly or indirectly – creating and delivering services.

This module will equip you with the knowledge of the main services marketing related theories and concepts and with critical understanding how these theories apply in practice. You will learn what is involved in delivering quality service and good customer experiences and how to become a better, more aware service manager and customer.



33%: Lecture
67%: Practical (Workshop)


30%: Coursework (Group submission (written))
70%: Examination (Take away paper)

Contact hours and workload

This module is approximately 150 hours of work. This breaks down into about 33 hours of contact time and about 117 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.

We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2024/25. However, there may be changes to these modules in response to feedback, staff availability, student demand or updates to our curriculum. We’ll make sure to let you know of any material changes to modules at the earliest opportunity.


This module is offered on the following courses: