Department of Geography

Breaking our carbon addiction

Can the arts and humanities help the public engage with low carbon behavior change?

Low carbon behaviour change is one of the key building blocks necessary to achieve low carbon futures. However, communication campaigns and government policy to date have ignored fundamental insights from social psychology around the need to engage people emotionally before they are likely to engage in behaviour change. This research seeks to understand the extent to which the arts and humanities might provide a missing link in the climate change communication chain.

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