Social Media Analytics (N1040)

15 credits, Level 6

Autumn teaching

Social media platforms generate vast amounts of real-time data. Businesses depend on analytics to turn this data into actionable insights. On this module you'll study social media analytics. You'll benefit from practical, hands-on learning with cutting-edge tools.

You'll gain critical skills in:

• sentiment analysis
• network mapping
• campaign forecasting
• risk detection.

You'll consider ethical and legal responsibilities and sustainability. You'll learn how to convert unstructured data into business intelligence to enhance organisation management and business decision-making. This module prepares you for contemporary data-driven management roles in the digital economy.

Contact hours and workload

This module is approximately 150 hours of work. This breaks down into about 33 hours of contact time and about 117 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.

We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2025/26. However, there may be changes to these modules in response to feedback, staff availability, student demand or updates to our curriculum.

We’ll make sure to let you know of any material changes to modules at the earliest opportunity.

Courses

This module is offered on the following courses:

• Business and Management Studies (with a professional placement year) BSc
• Business and Management Studies BSc