New Venture Development and Planning (N1576)
15 credits, Level 6
In this module, you develop a business plan for a new business idea of your choice, which you individually write and submit.
If you are choosing this module, you will need to demonstrate the ability to exercise independent analytical, research and reasoning skills, and excellent levels of clarity in written English.
For this module's project, you need to research the strategic and competitive position of your new business idea. Based on this analysis, you will propose strategies for your new business idea over the next three to five years.
The quality of your final business plan will depend on a thorough understanding of previous course material, specifically strategy, marketing and operations.
50%: Coursework (Group presentation, Group submission (written))
50%: Written assessment (Essay)
Contact hours and workload
This module is approximately 150 hours of work. This breaks down into about 33 hours of contact time and about 117 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.
We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2023/24. However, there may be changes to these modules in response to COVID-19, staff availability, student demand or updates to our curriculum. We’ll make sure to let our applicants know of material changes to modules at the earliest opportunity.
This module is offered on the following courses:
- Finance and Business (with a professional placement year) BSc
- Finance and Business BSc
- Marketing and Management (with a professional placement year) BSc
- Marketing and Management BSc
- Marketing and Management with Psychology (with a professional placement year) BSc
- Marketing and Management with Psychology BSc