Marketing Research (N1069)
15 credits, Level 5
On this module, you explore the key aspects of marketing and market research, and how vital they are to the formulation of effective marketing and business plans. The module covers the essential elements from research methods, analysis, and the creation of research proposals and research reports to enable effective and powerful marketing decisions.
You start from a theoretical understanding of market research and the development of plausible research questions, and learn about different research approaches and data collection methods. Finally, you acquire the knowledge of different data analysis approaches, such as descriptives, frequencies, graphical data representations, t-test, ANOVA, cluster analysis and regression analysis.
Teaching and assessment
We’re currently reviewing teaching and assessment of our modules in light of the COVID-19 situation. We’ll publish the latest information as soon as possible.
Contact hours and workload
This module is approximately 150 hours of work. This breaks down into about 33 hours of contact time and about 117 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.
This module is running in the academic year 2021/22. We also plan to offer it in future academic years. However, there may be changes to this module in response to COVID-19, or due to staff availability, student demand or updates to our curriculum. We’ll make sure to let our applicants know of material changes to modules at the earliest opportunity.
It may not be possible to take some module combinations due to timetabling constraints. The structure of some courses means that the modules you choose first may determine whether later modules are core or optional.
This module is offered on the following courses: