Strategy (707N1SU)

15 credits, Level 7 (Masters)

Summer teaching

In this module, you explore the strategic planning process, including environmental scanning, strategy formulation and implementation, and strategy evaluation and control.

Through case study analysis you look at how leading firms use strategy to gain competitive advantage and examine how they relate strategy and leadership in a range of different organisations and contexts.

You study core leadership skills including:

  • communication
  • motivation
  • the creative construction of goals and options
  • negotiation.

You learn the fundamental concepts and skills in negotiation, and the challenge of developing negotiating capabilities in a modern organisational context.


100%: Practical (Workshop)


100%: Coursework (Essay, Group presentation, Observation)

We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2021/22. However, there may be changes to these modules in response to feedback, staff availability, student demand or updates to our curriculum. We’ll make sure to let you know of any material changes to modules at the earliest opportunity.