Strategic Brand Management (N1601)

15 credits, Level 6

Autumn teaching

The management of brands is an important element of marketing strategies within contemporary organizations. This module builds upon your prior knowledge of marketing and management by exploring the fascinating world of brands from various perspectives. The module highlights the ubiquitous presence of brands in our contemporary cultures and explores consequences for contemporary marketing practices and for customer-oriented marketing practices. A holistic approach to Brand Management is given drawing from contemporary research and theories within the branding and consumer literature so that the impact of brands for businesses, consumers, and within society be discussed.

Teaching and assessment

We’re currently reviewing teaching and assessment of our modules in light of the COVID-19 situation. We’ll publish the latest information as soon as possible.

Contact hours and workload

This module is approximately 150 hours of work. This breaks down into about 33 hours of contact time and about 117 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.

This module is running in the academic year 2021/22. We also plan to offer it in future academic years. However, we are constantly looking to improve and enhance our courses. There may be changes to modules in response to student demand or feedback, changes to staff expertise or updates to our curriculum. We may also need to make changes in response to COVID-19. We’ll make sure to let our applicants know of material changes to modules at the earliest opportunity.


This module is offered on the following courses: