Marketing Analysis and Financial Strategic Planning (863H1)

15 credits, Level 7 (Masters)

Autumn teaching

This module will cover:

  • developing marketing strategy, market planning and control
  • marketing research
  • behavioural concepts, marketing decision making
  • marketing communication and sales strategy
  • environmental consideration
  • marketing ethics
  • legal control and European/International influences costs of funds
  • source of funds
  • capital structures and CAPM
  • business expansion
  • working capital management including cash management
  • dividends and dividend decisions
  • corporate planning and financial control
  • investment appraisal
  • the stock exchange and its efficiency
  • preparing a project and being able to persuade company managers of how marketing and financial planning assist strategic decisions.

Teaching and assessment

We’re currently reviewing teaching and assessment of our modules in light of the COVID-19 situation. We’ll publish the latest information as soon as possible.

Contact hours and workload

This module is approximately 150 hours of work. This breaks down into about 44 hours of contact time and about 106 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.

This module is running in the academic year 2021/22. We also plan to offer it in future academic years. However, we are constantly looking to improve and enhance our courses. There may be changes to modules in response to student demand or feedback, changes to staff expertise or updates to our curriculum. We may also need to make changes in response to COVID-19. We’ll make sure to let our applicants know of material changes to modules at the earliest opportunity.


This module is offered on the following courses: