Marketing Analysis and Financial Strategic Planning (863H1)

15 credits, Level 7 (Masters)

Autumn teaching

This module will cover:

  • developing marketing strategy, market planning and control
  • marketing research
  • behavioural concepts, marketing decision making
  • marketing communication and sales strategy
  • environmental consideration
  • marketing ethics
  • legal control and European/International influences costs of funds
  • source of funds
  • capital structures and CAPM
  • business expansion
  • working capital management including cash management
  • dividends and dividend decisions
  • corporate planning and financial control
  • investment appraisal
  • the stock exchange and its efficiency
  • preparing a project and being able to persuade company managers of how marketing and financial planning assist strategic decisions.

Teaching

50%: Lecture
50%: Seminar

Assessment

50%: Coursework (Portfolio)
50%: Examination (Unseen examination)

Contact hours and workload

We’re currently reviewing contact hours for modules and will update with further information as soon as it is available.

This module is running in the academic year 2020/21. We also plan to offer it in future academic years. It may become unavailable due to staff availability, student demand or updates to our curriculum. We’ll make sure to let our applicants know of such changes to modules at the earliest opportunity.

Courses

This module is offered on the following courses: