Advanced Research Skills in Psychology (304C8)

15 credits, Level 7 (Masters)

Spring teaching

This module aims to showcase psychological research methods that can be employed to address questions about consumers' interactions with advertising, products and companies. On this module, students will experience some traditional data collection techniques in psychology, such as online questionnaires, focus groups and interviews, and develop their knowledge of modern techniques and their applications (e.g. eyetracking). In each case, students will question how these techniques can be used to expose the cognitive or social processes that individuals are engaging in, culminating in the desing of their own potential research study.


70%: Lecture
30%: Practical


50%: Coursework (Computer-based examination)
50%: Written assessment (Report)

Contact hours and workload

This module is approximately 150 hours of work. This breaks down into about 20 hours of contact time and about 130 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.

We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2023/24. However, there may be changes to these modules in response to COVID-19, staff availability, student demand or updates to our curriculum. We’ll make sure to let our applicants know of material changes to modules at the earliest opportunity.