Strategy and Marketing

International Business Strategy

Module code: N1083
Level 5
15 credits in spring semester
Teaching method: Lecture, Seminar
Assessment modes: Coursework

In this module, we examine the various elements of international business strategy, the decisions firms need to make and how they should be best configured, so they can achieve a sustainable competitive advantage in the international arena. Within this module, students have the opportunity to develop creative and critical thinking in strategic decision making, as well as technical skills and competences by getting familiarised with current tools and technique employed for strategic decision making.

Module learning outcomes

• Understand economic, social, cultural, & political factors influencing the internationalization, strategy & value of the multinational organization.
• Evaluate different types of corporate & business strategy that help enhance the firm’s long-term profitability & competitive superiority.
• Identify the key determinants of entry mode, location choice and other key strategic issues facing the multinational enterprise
• Evaluate alternative ways of organizing and managing the multinational enterprise