Marketing Research (N1069)

15 credits, Level 5

Autumn teaching

On this module, you explore the key aspects of marketing and market research, and how vital they are to the formulation of effective marketing and business plans. The module covers the essential elements from research methods, analysis, and the creation of research proposals and research reports to enable effective and powerful marketing decisions.

You start from a theoretical understanding of market research and the development of plausible research questions, and learn about different research approaches and data collection methods. Finally, you acquire the knowledge of different data analysis approaches, such as descriptives, frequencies, graphical data representations, t-test, ANOVA, cluster analysis and regression analysis.

Teaching

33%: Lecture
67%: Practical (Workshop)

Assessment

25%: Coursework (Group submission (written))
75%: Examination (Unseen examination)

Contact hours and workload

We’re currently reviewing contact hours for modules and will update with further information as soon as it is available.

This module is running in the academic year 2020/21. We also plan to offer it in future academic years. It may become unavailable due to staff availability, student demand or updates to our curriculum. We’ll make sure to let our applicants know of such changes to modules at the earliest opportunity.

Courses

This module is offered on the following courses: