Introduction to Marketing (N1067)

15 credits, Level 4

Spring teaching

On this module, you'll develop a comprehensive overview of the ways that marketing is practiced today.

The module covers topics such as:

  • branding
  • strategy
  • tactics
  • innovation
  • communications
  • social media
  • celebrity.

It shows how these different elements come together and form the pereption that we all have of a company, brand, product or person.

We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2026/27. However, there may be changes to these modules in response to feedback, staff availability, student demand or updates to our curriculum.

We’ll make sure to let you know of any material changes to modules at the earliest opportunity.

Courses

This module is offered on the following courses: