Research Methods for International Business (N1544)

15 credits, Level 5

Spring teaching

Develop the skills and techniques needed for your final research project. 

You study topics including: 

  • the nature of the research process
  • research designs and methodologies
  • planning a research project and formulating research questions
  • literature reviews, searches and referencing
  • data collection and analysis in IB research: sources of information; measurement issues; sources of bias and error; and ethics
  • introduction to quantitative research methods and statistical analysis
  • introduction to qualitiative research methods (case studies, focus groups, interviewing etc)
  • writing a research proposal.


50%: Lecture
50%: Seminar


100%: Coursework (Essay, Group submission (written))

Contact hours and workload

This module is approximately 150 hours of work. This breaks down into about 33 hours of contact time and about 117 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.

We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2024/25. However, there may be changes to these modules in response to feedback, staff availability, student demand or updates to our curriculum. We’ll make sure to let you know of any material changes to modules at the earliest opportunity.


This module is offered on the following courses: