Introduction to Business and Management (Elective) (N1065E)

15 credits, Level 4

Autumn teaching

Introduction to Business and Management is an introductory study of contemporary organisations and their management. It explores the types of purposes of organisations, their stakeholders (CSR) and changing environments together with their key managerial processes – entrepreneurship, organisational structure, leading, strategic planning and change.

The focus throughout is on helping you achieve a critical and reflective approach, and learning to apply relevant concepts, tools and models.

The coursework component of assessment requires you to choose an organisation that is of interest to you and to explore, critically, the way in which it handles a process of your choice. You are supported in this by the submission of a structured proposal on which formative feedback is given.

Seminar activities are participative and require preparatory work which is signposted though downloads and links on Study Direct well in advance.

Lectures are interactive, employing the use of quizzes and featuring clips from YouTube, such as Dragons' Den excerpts.

An unseen examination completes the assessment profile and you tackle a case study (which revisits keys concepts) in the final seminar as a formative exercise.

The module provides a platform for later study by encouraging skills in critical thinking, academic writing, concept acquisition and research. Introduction to Business and Management aims to facilitate the transition to university-level learning smoothly, meaningfully and enjoyably.


33%: Lecture
67%: Practical (Workshop)


50%: Coursework (Project)
50%: Written assessment (Report)

Contact hours and workload

This module is approximately 150 hours of work. This breaks down into about 33 hours of contact time and about 117 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.

We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2023/24. However, there may be changes to these modules in response to feedback, staff availability, student demand or updates to our curriculum. We’ll make sure to let you know of any material changes to modules at the earliest opportunity.


This module is offered on the following courses: