Marketing Ethics and Sustainability (992N1)

15 credits, Level 7 (Masters)

Autumn teaching

Marketing, while essential to businesses, often attracts criticisms for its nature and practices.

On this module, you’ll explore:

• ethically and socially responsible marketing decisions
• ethical issues faced by marketers across the 7 Ps of marketing
• key concepts of social contract for business, in a local and international context
• how to strategically engage with the profits-with-purpose approach
• changes in consumer interest and behaviour
• approaches that enable sustainable practice in marketing 
• how marketers can respond to the changing landscape 
• the role of marketing in influencing consumers towards more sustainable and socially desirable behaviour.

Contact hours and workload

This module is approximately 150 hours of work. This breaks down into about 33 hours of contact time and about 117 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.

We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2026/27. However, there may be changes to these modules in response to feedback, staff availability, student demand or updates to our curriculum.

We’ll make sure to let you know of any material changes to modules at the earliest opportunity.