Advanced Brand Management (886N1)

15 credits, Level 7 (Masters)

Spring teaching

On this module, you’ll examine the challenges involved in creating and growing brand value. 

Drawing on diverse intellectual traditions, this module explores enduring practical challenges in:

• creating brands
• growing them without damaging their value
• keeping them relevant without sacrificing their recognised identity. 

You’ll explore a range of theoretical viewpoints informed by real-world data and practice to explore topics such as:

• the nature and value of brand loyalty
• consumer motives and preferences
• balancing relevance with consistency
• developing stakeholder engagement with the brand
• building communal support for brands
• leveraging ethical issues and social movements
• creating authentic experiences and stories. 

Contact hours and workload

This module is approximately 150 hours of work. This breaks down into about 35 hours of contact time and about 115 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.

We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2026/27. However, there may be changes to these modules in response to feedback, staff availability, student demand or updates to our curriculum.

We’ll make sure to let you know of any material changes to modules at the earliest opportunity.