International Business Environment (N1082E)
15 credits, Level 5
The module explains the nature of the operating environment for international business today. It reviews the scale, scope and trends in international business activity and evaluates the various methods that firms can use to assess, enter and develop non-domestic markets. Then the relevance is considered of factors such as culture, psychic distance, host and home country perspectives and 'green' issues on the organisation and management of international business.
Throughout the module emphasis is placed on the business environment in key regions of the world, notably the European Union, North America, East and SE Asia and the transition economies of East and Central Europe. Finally, the impact of the evolving world economy, regional integration and globalisation on today’s international firm is examined.
25%: Coursework (Group submission (written))
75%: Examination (Take away paper)
Contact hours and workload
This module is approximately 150 hours of work. This breaks down into about 33 hours of contact time and about 117 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.
We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2023/24. However, there may be changes to these modules in response to COVID-19, staff availability, student demand or updates to our curriculum. We’ll make sure to let our applicants know of material changes to modules at the earliest opportunity.
This module is offered on the following courses: