Advertising (E) (P3083)

15 credits, Level 5

Spring teaching

This module engages with the historical development of advertising and opens up a critical understanding of its contemporary place within the media (and its economies), culture and society.

In the 21st century advertising has been transformed by the rise of branding, the maturing of the internet and the emergence of new media forms like social media. Traditional advertising forms and the funding model for media which advertising has provided are now under threat.

This module will introduce you to current thinking about advertising and demonstrate various approaches to the analysis of its many forms.

Teaching

43%: Lecture
57%: Seminar

Assessment

100%: Coursework (Essay, Portfolio)

Contact hours and workload

This module is approximately 150 hours of work. This breaks down into about 24 hours of contact time and about 126 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.

We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2022/23. However, there may be changes to these modules in response to COVID-19, staff availability, student demand or updates to our curriculum. We’ll make sure to let our applicants know of material changes to modules at the earliest opportunity.

Courses

This module is offered on the following courses: