Business Strategy Report (N1079)
15 credits, Level 6
This module provides the opportunity for students to report on the strategic position of a commercial business of their choice. The work requires and develops independent analytical, research and reasoning ability, and demands excellent levels of clarity in written English. It brings together the skills, techniques and information you have learned during your course, and asks you to apply them via an extended research project on a real-life business.
Your role is to identify a business that is facing serious strategic/competitive problems, research and analyse the nature and origin of these problems, and make proposals over a 5 year period to address these, presented in the form of a commercial report, similar in form to those that you may undertake after you graduate.
100%: Coursework (Essay, Report)
Contact hours and workload
This module is approximately 150 hours of work. This breaks down into about 22 hours of contact time and about 128 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.
We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2021/22. However, there may be changes to these modules in response to COVID-19, staff availability, student demand or updates to our curriculum. We’ll make sure to let our applicants know of material changes to modules at the earliest opportunity.
This module is offered on the following courses: