Contemporary Consumer Research Applications (953N1)

15 credits, Level 7 (Masters)

Spring teaching

You focus on the psychology of consumers with respect to learning, memory, emotion, and biases.

You learn how new methods in neuromarketing help shed some light into the inner workings of the brain.

Techniques such as EEG, fMRI, eye tracking, and biometric measures will be discussed in the context of academic experimental design and industry applications.


100%: Practical (Workshop)


50%: Coursework (Computer-based examination)
50%: Examination (Computer-based examination)

Contact hours and workload

This module is approximately 150 hours of work. This breaks down into about 33 hours of contact time and about 117 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.

We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2023/24. However, there may be changes to these modules in response to feedback, staff availability, student demand or updates to our curriculum. We’ll make sure to let you know of any material changes to modules at the earliest opportunity.