Empirical Project in Marketing and Consumer Psychology (973N1)

45 credits, Level 7 (Masters)

Spring and summer teaching

In this module, you undertake an independent research project.

You will be involved in the design and execution of a substantial piece of empirical research on a topic that is relevant to your course.

You need to critically survey and identify relevant theories and models and then to employ them to make recommendations for problem solutions.

The dissertation will consist of a research report detailing the project that has been carried out. 

Two briefing and preparation sessions will take place towards the end of the second term.


100%: Lecture


100%: Written assessment (Report)

Contact hours and workload

This module is approximately 450 hours of work. This breaks down into about 22 hours of contact time and about 428 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.

We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2023/24. However, there may be changes to these modules in response to COVID-19, staff availability, student demand or updates to our curriculum. We’ll make sure to let our applicants know of material changes to modules at the earliest opportunity.