Rene Moolenaar
Emeritus Associate Professor (Strategy and Marketing)

Research

Moolenaar, R.W.J. and Gagliesi G. (2026). AI Academic Advising tool – Friend or Foe. University of Sussex.

Moolenaar, R.W.J. (2026). Mindful Marketing – Active Learning Beyond the Classroom. Case study for book Making Active Learning Happen for All. Active Learning Network.

Moolenaar, R.W.J. and Nunan D. (2025). Beyond employability: repositioning industry placements as strategic University-Industry relationships. Journal of Industry & Higher Education 

Moolenaar, R.W.J., Faruquee M. and Pearson A. (2024). Professional Services at the forefront of carbon reduction. University of Sussex

Moolenaar, R.W.J. (2024). Contribution to the Entrepreneur’s Handbook. University of Sussex Entrepreneurship Society. 

Moolenaar R.W.J. (2024). Module GPT to support student learning. Pearl on AI for Oxford Brookes University International Teaching and Learning Conference. 

Golf-Papez M. and Moolenaar R.J.W. (2022). Customer Disloyalty: an interactive introspection. chapter for the Handbook of Research on Customer Loyalty. Edward Elgar Publishing 

Moolenaar R.W.J. and Beverland M.B. (2021). The Case for Cases: using Historical and live cases to enhance student learning. Chapter for the Handbook of Teaching and Learning at Business Schools: A practice Based Approach. Edward Elgar Publishing 

Moolenaar R.W.J. and Gagliesi G. (2025). SAISA study presentation. QMUL 4th International Conference in Education and Scholarship.

Moolenaar R.W.J. (2024). Proactively seeking research/scholarship impact - a case study. University of Sussex Business School Strategy & Marketing Scholarship Fest 

Moolenaar R.W.J. (2024).  Learnings from creating a bespoke module GPT. Sussex Education Festival. 

Moolenaar R.W.J. (2024). Professional Services at the forefront of carbon reduction. University of Sussex Business School Sustainable Learning and Teaching festival. 

Moolenaar R.W.J. (2024). Learnings from two AI projects. University of Sussex Business School Sustainable Learning and Teaching festival. 

Pearson A., Faruque M. and Moolenaar R.W.J. (2023). Carbon Literacy Training. series of four workshops. University of Sussex Business School Professional Services. 

Moolenaar R.W.J. (2022). Developing University-Industry relationships via placements – a new framework for additional value co-creation. University of Sussex Business School Teaching & Learning Festival 

Moolenaar R.W.J. (2019). Developing the first ODL module – a blank sheet of paper. University of Sussex Learn to Transform: The Pedagogic Revolution, TED Talk.

Moolenaar R.W.J. and Ricca-McCarthy (2020-2024), various webinars on strategic management.

Moolenaar R.W.J. (2020). Brighton Gin Video Case study. Pearson’s Revel for Global marketing