Department of Strategy and Marketing

photo of Michael Beverland

Prof Michael Beverland

Post:Professor of Marketing (Strategy and Marketing, University of Sussex Business School)
Other posts:Head of Department of Strategy and Marketing (University of Sussex Business School)

Telephone numbers
UK:01273 873081
International:+44 1273 873081

Research expertise:
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Born in New Zealand, I have held posts in Australia, New Zealand and the United Kingdom. I am currently an Adjunct Professor at Copenhagen Business School. Previously I have worked at University of Bath, University of Melbourne, and Monash University. I started at the University of Sussex on June 1st, 2018. My main area of expertise is brand management; in particular brand authenticity and brand innovation. As well, I write on consumer culture theory, the revival of analog technology, sustainability and dietary practices, design-driven innovation, and manufacturing. My work has been published widely, including in leading journals such as European Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Advertising Research, Journal of Business Research, Journal of Consumer Research, Journal of Macromarketing, Journal of Management Studies, Journal of Marketing Management, Journal of Product Innovation Management, and Marketing Theory (among others). My work primarily draws on qualitative methods, although I am always open to joint projects using mixed approaches. I am currently an Associate Editor at the Journal of Marketing Management(Branding), and for the Fashion Business Teaching Case series with Bloomsbury. I have published teaching materials via the Harvard Business School and my current textbook is Brand Management: Cocreating Brand Meaning (Sage 2018). My previous books include Building Brand Authenticity and Redesigning Manufacturing. In my spare time I travel, listen to live music, take photographs, cycle, drink coffee, and draw. A full list of my publications is available on Google Scholar.


Head of the Strategy and Marketing Department and Professor of Marketing.