Advertising (E) (P3083)

15 credits, Level 5

Spring teaching

This module engages with the historical development of advertising and opens up a critical understanding of its contemporary place within the media (and its economies), culture and society.

In the 21st century advertising has been transformed by the rise of branding, the maturing of the internet and the emergence of new media forms like social media. Traditional advertising forms and the funding model for media which advertising has provided are now under threat.

This module will introduce you to current thinking about advertising and demonstrate various approaches to the analysis of its many forms.

Teaching and assessment

We’re currently reviewing teaching and assessment of our modules in light of the COVID-19 situation. We’ll publish the latest information as soon as possible.

Contact hours and workload

This module is approximately 150 hours of work. This breaks down into about 24 hours of contact time and about 126 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.

This module is running in the academic year 2021/22. We also plan to offer it in future academic years. However, there may be changes to this module in response to COVID-19, or due to staff availability, student demand or updates to our curriculum. We’ll make sure to let our applicants know of material changes to modules at the earliest opportunity.

It may not be possible to take some module combinations due to timetabling constraints. The structure of some courses means that the modules you choose first may determine whether later modules are core or optional.

Courses

This module is offered on the following courses: