Advertising (E) (P3083)
15 credits, Level 5
This module engages with the historical development of advertising and opens up a critical understanding of its contemporary place within the media (and its economies), culture and society.
In the 21st century advertising has been transformed by the rise of branding, the maturing of the internet and the emergence of new media forms like social media. Traditional advertising forms and the funding model for media which advertising has provided are now under threat.
This module will introduce you to current thinking about advertising and demonstrate various approaches to the analysis of its many forms.
100%: Coursework (Essay, Portfolio)
Contact hours and workload
This module is approximately 150 hours of work. This breaks down into about 24 hours of contact time and about 126 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.
This module is running in the academic year 2020/21. We also plan to offer it in future academic years. It may become unavailable due to staff availability, student demand or updates to our curriculum. We’ll make sure to let our applicants know of such changes to modules at the earliest opportunity.
This module is offered on the following courses: