Marketing and Management BSc

Business and Management

Key information

Duration:
3 years full time
Typical A-level offer:
AAB-ABB
UCAS code:
NN25
Start date:
September 2018

At Sussex, you gain the knowledge and develop the skills needed to work and succeed in a fast-paced and constantly changing world.

The course combines marketing and management theory and practice, with a strong focus on critical and original thinking.

This means you can study important areas such as marketing strategy and digital marketing, and learn from top-level academics as well as experts with years of experience.

The accreditation process for this BSc with the Chartered Institute of Marketing (CIM) is under way. On graduation, CIM accreditation will give you a head start in professional marketing.

“The teaching has opened my mind to different ways of learning and viewing things in a different perspective.” Veronica LimongiMarketing and Management BSc

Entry requirements

A-level

Typical offer

AAB-ABB

GCSEs

You will also need GCSE (or equivalent) Mathematics, with at least grade C (or grade 5 in the new grading scale).

You should also have a broad range of GCSEs (A*-C), including good grades in relevant subjects.

Other UK qualifications

Access to HE Diploma

Typical offer

Pass in the Access to HE Diploma with 45 level 3 credits at Merit or above, including 24 at Distinction.

Subjects

The Access to HE Diploma would preferably be in Business Studies or include a Business pathway. If not it should be in the humanities or social sciences and you may be asked to write a Business-based essay as part of the selection process.

GCSEs

You will also need GCSE (or equivalent) Mathematics, with at least grade C (or grade 5 in the new grading scale).

International Baccalaureate

Typical offer

32 points overall from the full IB Diploma.       

Pearson BTEC Level 3 National Extended Diploma (formerly BTEC Level 3 Extended Diploma)

Typical offer

DDD-DDM

Subjects

The BTEC Level 3 National Extended Diploma would normally be in Business.

GCSEs

You will also need GCSE (or equivalent) Mathematics, with at least grade C (or grade 5 in the new grading scale).

You should also have a broad range of GCSEs (A*-C), including good grades in relevant subjects.

Scottish Highers

Typical offer

AABBB

GCSEs

You will also need Mathematics at Standard Grade, grade 1 or 2.

Welsh Baccalaureate Advanced

Typical offer

Grade B and AB in two A-levels.

GCSEs

You will also need GCSE (or equivalent) Mathematics, with at least grade C (or grade 5 in the new grading scale).

You should also have a broad range of GCSEs (A*-C), including good grades in relevant subjects.

International baccalaureate

Typical offer

32 points overall from the full IB Diploma.       

European baccalaureate

Typical offer

Overall result of at least 77%

Other international qualifications

Australia

Typical offer

Relevant state (Year 12) High School Certificate, and over 85% in the ATAR or UAI/TER/ENTER. Or a Queensland OP of 5 or below.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Austria

Typical offer

Reifeprüfung or Matura with an overall result of 2.2 or better for first-year entry. A result of 2.5 or better would be considered for Foundation Year entry.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Belgium

Typical offer

Certificat d'Enseignement Secondaire Supérieur (CESS) or Diploma van Hoger Secundair Onderwijs with a good overall average. 

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Bulgaria

Typical offer

Diploma za Sredno Obrazovanie with excellent final-year scores (normally 5.5 overall with 6 in key subjects).

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Canada

Typical offer

High School Graduation Diploma. Specific requirements vary between provinces.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

China

Typical offer

We usually do not accept Senior High School Graduation for direct entry to our undergraduate courses. However, we do consider applicants who have studied 1 or more years of Higher Education in China at a recognised degree awarding institution or who are following a recognised International Foundation Year.

If you are interested in applying for a course which requires an academic ability in Mathematics, such as a Business related course, you will normally also need a grade B in Mathematics from the Huikao or a score of 90 in Mathematics from the Gaokao.

Applicants who have the Senior High School Graduation may be eligible to apply to our International Foundation Year, which if you complete successfully you can progress on to a relevant undergraduate course at Sussex. You can find more information about the qualifications which are accepted by our International Study Centre at  http://isc.sussex.ac.uk/entry-requirements/international-foundation-year .

 

 

 

 

 

 

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Croatia

Typical offer

Maturatna Svjedodžba with an overall score of at least 4-5 depending on your degree choice.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Cyprus

Typical offer

Apolytirion of Lykeion with an overall average of at least 18 or 19/20 will be considered for first-year entry.

A score of 15/20 in the Apolytirion would be suitable for Foundation Year entry. Find out more about Foundation Years.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Czech Republic

Typical offer

Maturita with a good overall average.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Denmark

Typical offer

Højere Forberedelseseksamen (HF) or studentereksamen with an overall average of at least 7 on the new grading scale.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Finland

Typical offer

Finnish Ylioppilastutkinto with an overall average result in the final matriculation examinations of at least 6.0.

France

Typical offer

French Baccalauréat with an overall final result of at least 13/20.

Germany

Typical offer

German Abitur with an overall result of 2.0 or better.

Greece

Typical offer

Apolytirion with an overall average of at least 18 or 19/20 will be considered for first-year entry.

A score of 15/20 in the Apolytirion would be suitable for Foundation Year entry. Find out more about Foundation Years.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Hong Kong

Typical offer

Hong Kong Diploma of Secondary Education (HKDSE) with grades of 5, 4, 4 from three subjects including two electives. 

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Hungary

Typical offer

Erettsegi/Matura with a good average.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

India

Typical offer

Standard XII results from Central and Metro Boards with an overall average of 75-80%. 

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Iran

Typical offer

High School Diploma and Pre-University Certificate.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Ireland

Typical offer

Irish Leaving Certificate (Higher Level) at H1,H2,H2,H3,H3. 

Additional requirements

You must have at least grade O4 in Mathematics.

Israel

Typical offer

Bagrut, with at least 8/10 in at least six subjects, including one five-unit subject.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Italy

Typical offer

Italian Diploma di Maturità or Diploma Pass di Esame di Stato with a Final Diploma mark of at least 81/100.

Japan

Typical offer

Upper Secondary Leaving Certificate is suitable for entry to our Foundation Years. Find out more about Foundation Years.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Latvia

Typical offer

Atestats par Visparejo videjo Izglitibu with very good grades in state exams.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Lithuania

Typical offer

Brandos Atestatas including scores of 80-90% in at least three state examinations (other than English).

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Luxembourg

Typical offer

Diplôme de Fin d'Etudes Secondaires.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Malaysia

Typical offer

Sijil Tinggi Persekolahan Malaysia (STPM). As well as various two or three-year college or polytechnic certificates and diplomas.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Netherlands

Typical offer

Voorereidend Wetenschappelijk Onderwijs (VWO), normally with an average of at least 7.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Nigeria

Typical offer

You are expected to have one of the following:

  • Higher National Diploma
  • One year at a recognised Nigerian University
  • Professional Diploma (Part IV) from the Institute of Medical Laboratory Technology of Nigeria
  • Advanced Diploma

You must also have a score of C6 or above in WAEC/SSC English.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Norway

Typical offer

Norwegian Vitnemal Fra Den Videregaende Skole- Pass with an overall average of at least 4.

Pakistan

Typical offer

Bachelor (Pass) degree in arts, commerce or science.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Poland

Typical offer

Matura with three extended-level written examinations, normally scored within the 7th stanine.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Portugal

Typical offer

Diploma de Ensino Secundario normally with an overall mark of at least 16/20. 

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Romania

Typical offer

Diploma de Bacalaureat with an overall average of 8.5-9.5 depending on your degree choice.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Singapore

Typical offer

A-levels, as well as certain certificates and diplomas.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Slovakia

Typical offer

Maturitna Skuska or Maturita with honours, normally including scores of 1 in at least three subjects.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Slovenia

Typical offer

Secondary School Leaving Diploma or Matura with at least 23 points overall.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

South Africa

Typical offer

National Senior Certificate with very good grades. 

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Spain

Typical offer

Spanish Título de Bachillerato (LOGSE) with an overall average result of at least 8.0

Sri Lanka

Typical offer

Sri Lankan A-levels.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Sweden

Typical offer

Fullstandigt Slutbetyg with good grades.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Switzerland

Typical offer

Federal Maturity Certificate.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

Turkey

Typical offer

Devlet Lise Diplomasi or Lise Bitirme is normally only suitable for Foundation Years, but very strong applicants may be considered for first year entry. Find out more about Foundation Years.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

USA

Typical offer

We look at your full profile taking into account everything you are studying. You must have your high school graduation diploma and we will be interested in your Grade 12 GPA. However, we will also want to see evidence of the external tests you have taken. Each application is looked at individually, but you should normally have one or two of the following:

  • APs (where we would expect at least three subject with 4/5 in each)
  • SAT Reasoning Tests (normally with a combined score of 1300) or ACT grades
  • and/or SAT Subject Tests (where generally we expect you to have scores of 600 or higher). 

We would normally require APs or SAT Subject Tests in areas relevant to your chosen degree course.

Please note

Our entry requirements are guidelines and we assess all applications on a case-by-case basis.

My country is not listed

If your qualifications aren’t listed or you have a question about entry requirements, email ug.enquiries@sussex.ac.uk.

English language requirements

IELTS (Academic)

6.5 overall, including at least 6.0 in each component

IELTS scores are valid for two years from the test date. Your score must be valid when you begin your Sussex course. You cannot combine scores from more than one sitting of the test.

If you are applying for degree-level study we can consider your IELTS test from any test centre, but if you require a Confirmation of Acceptance for Studies (CAS) for an English language or pre-sessional English course (not combined with a degree) the test must be taken at a UK Visas and Immigration (UKVI)-approved IELTS test centre.

Find out more about IELTS.

Other English language requirements

Proficiency tests

Cambridge Advanced Certificate in English (CAE)

For tests taken before January 2015: Grade B or above

For tests taken after January 2015: 176 overall, including at least 169 in each skill

We would normally expect the CAE test to have been taken within two years before the start of your course.

You cannot combine scores from more than one sitting of the test. Find out more about Cambridge English: Advanced.

Cambridge Certificate of Proficiency in English (CPE)

For tests taken before January 2015: grade C or above

For tests taken after January 2015: 176 overall, including at least 169 in each skill

We would normally expect the CPE test to have been taken within two years before the start of your course.

You cannot combine scores from more than one sitting of the test. Find out more about Cambridge English: Proficiency.

Pearson (PTE Academic)

62 overall, including at least 56 in all four skills.

PTE (Academic) scores are valid for two years from the test date. Your score must be valid when you begin your Sussex course. You cannot combine scores from more than one sitting of the test. Find out more about Pearson (PTE Academic).

TOEFL (iBT)

88 overall, including at least 20 in Listening, 19 in Reading, 21 in Speaking, 23 in Writing.

TOEFL (iBT) scores are valid for two years from the test date. Your score must be valid when you begin your Sussex course. You cannot combine scores from more than one sitting of the test. Find out more about TOEFL (iBT).

The TOEFL Institution Code for the University of Sussex is 9166.

English language qualifications

AS/A-level (GCE)

Grade C or above in English Language.

Hong Kong Advanced Level Examination (HKALE)/ AS or A Level: grade C or above in Use of English

French Baccalaureat

A score of 12 or above in English.

GCE O-level

Grade C or above in English.

Brunei/Cambridge GCE O-level in English: grades 1-6.

Singapore/Cambridge GCE O-level in English: grades 1-6.

GCSE or IGCSE

Grade C or above in English as a First Language.

Grade B or above in English as a Second Language

German Abitur

A score of 12 or above in English.

Ghana Senior Secondary School Certificate

If awarded before 1993: grades 1-6 in English language.

If awarded between 1993 and 2005: grades A-D in English language.

Hong Kong Diploma of Secondary Education (HKDSE)

 Level 4, including at least 3 in each component in English Language.

Indian School Certificate (Standard XII)

The Indian School Certificate is accepted at the grades below when awarded by the following examination boards:

Central Board of Secondary Education (CBSE) – English Core only: 70%

Council for Indian School Certificate Examinations (CISCE) - English: 70% 

International Baccalaureate Diploma (IB)

English A or English B at grade 5 or above.

Malaysian Certificate of Education (SPM) 119/GCE O-level

If taken before the end of 2008: grades 1-5 in English Language.

If taken from 2009 onwards: grade C or above in English Language.

The qualification must be jointly awarded by the University of Cambridge Local Examinations Syndicate (UCLES).

West African Senior School Certificate

Grades 1-6 in English language when awarded by the West African Examinations Council (WAEC) or the National Examinations Council (NECO).

Country exceptions

Select to see the list of exempt English-speaking countries

If you are a national of one of the countries below, or if you have recently completed a qualification equivalent to a UK Bachelors degree or higher in one of these countries, you will normally meet our English requirements. Note that qualifications obtained by distance learning or awarded by studying outside these countries cannot be accepted for English language purposes.

You will normally be expected to have completed the qualification within two years before starting your course at Sussex. If the qualification was obtained earlier than this we would expect you to be able to demonstrate that you have maintained a good level of English, for example by living in an English-speaking country or working in an occupation that required you to use English regularly and to a high level.

Please note that this list is determined by the UK’s Home Office, not by the University of Sussex.

List of exempt countries

  • Antigua and Barbuda
  • Australia
  • Bahamas
  • Barbados
  • Belize
  • Canada**
  • Dominica
  • Grenada
  • Guyana
  • Ireland
  • Jamaica
  • New Zealand
  • St Kitts and Nevis
  • St Lucia
  • St Vincent and the Grenadines
  • Trinidad and Tobago
  • United Kingdom
  • USA

** Canada: you must be a national of Canada; other nationals not on this list who have a degree from a Canadian institution will not normally be exempt from needing to provide evidence of English.

Admissions information for applicants

Transfers into Year 2

No

If your qualifications aren’t listed or you have a question about entry requirements, email ug.enquiries@sussex.ac.uk.

Why choose this course?

  • 1st in the UK for graduate prospects in Marketing (The Complete University Guide 2017).
  • 90% overall satisfaction for Management Studies (National Student Survey 2016).
  • Extensive career support and development opportunities, including the chance to boost your employability with an optional year-long professional placement or a year studying abroad.

Course information

How will I study?

You will:

  • explore how modern business is conducted
  • discover how to critically evaluate organisational behaviour and human resource management
  • learn how to use analytical techniques to critically explore how an organisation handles a particular business process.

You also develop an understanding of economics, marketing, accounting and business law through your core modules.

Modules

These are the modules running in the academic year 2016. Modules running in 2018 may be subject to change.

Core modules


Customise your course

At Sussex, you can choose to customise your course to build the sort of degree that will give you the knowledge, skills and experience that could take you in any direction you choose.

Explore subjects different to your course – electives and pathways allow you to complement your main subject. Find out what opportunities your course offers

Gain programming skills and apply them to areas such as digital media, business and interactive design. Find out about our Year in Computing

How will I study?

You develop your understanding of the core processes of management and discover how these processes shape organisations.

Your modules are focused on marketing and management, and include consumer behaviour, international marketing and marketing analytics and metrics.

You find out about:

  • the key aspects of marketing and marketing research
  • how to analyse data and use a more evidence-based approach to shape marketing decisions
  • project management and how this is a key resource in the process of managing at strategic level.

Modules

These are the modules running in the academic year 2016. Modules running in 2018 may be subject to change.

Core modules


Customise your course

At Sussex, you can choose to customise your course to build the sort of degree that will give you the knowledge, skills and experience that could take you in any direction you choose.

Explore subjects different to your course – electives and pathways allow you to complement your main subject. Find out what opportunities your course offers

Gain programming skills and apply them to areas such as digital media, business and interactive design. Find out about our Year in Computing

Study abroad (optional)

Apply to study abroad – you’ll develop an international perspective and gain an edge when it comes to your career. Find out where your course could take you.

Professional placement (optional)

You can apply to take a paid professional placement in the third year of your degree. Recent students have gone on placements at:

  • The Body Shop
  • Transport for London
  • Warner Bros.

All students receive dedicated support throughout their placement – from finding an employer to preparing for an interview.

For more details, visit Business and Management: Placements.

Employers, BMEc staff and students discuss the benefits of placements

“I’ve been managing campaigns – selecting imagery, writing copy, liaising with third parties, and evaluating.” Daniel D'SouzaMarketing and Management BSc
Marketing Assistant, Virgin Holidays 

How will I study?

You study digital marketing, marketing strategy and learn how important it is for organisations to develop new products so they are not left behind in the marketplace.

You learn about:

  • digital marketing planning and management
  • marketing strategies and how to sustain a competitive advantage in the marketplace
  • customer relationship management, market-led innovation and marketing measurement.

During your final-year project, you use the skills learned for an investigation into a specialist area of marketing and management.

Modules

These are the modules running in the academic year 2016. Modules running in 2018 may be subject to change.

Core modules

Options

School and staff

Find out what it’s like to study business and management at Sussex, including finance, accounting and marketing

Fees

Fees are not yet set for entry in the academic year 2018. Note that your fees, once they’re set, may be subject to an increase on an annual basis.

The UK Government has confirmed that, if you’re an EU student applying for entry in the academic year 2018, you'll remain eligible for financial support. This applies even if your course ends after the UK’s exit from the EU. Find out more on the UK Government website.

Find out about typical living costs for studying at Sussex

Scholarships

Details of our scholarships are not yet set for entry in the academic year 2018.

Careers

Graduate destinations

100% of Marketing and Management students were in work or further study six months after graduation. Recent Marketing and Management BSc graduates now work as:

  • account executive, Httpool Asia
  • marketing admin assistant, Arcadia Group
  • marketing assistant, Pancreatic Cancer Action.

(HESA EPI, Destinations of Leavers from Higher Education Survey 2015)

Your future career

You gain the skills for a career in a range of occupations, including digital marketing, management consultancy, market research, and advertising.

Outside the classroom you can get careers advice and develop your key skills further by joining our Marketing Society.

By joining the Marketing Society you can attend events including:

  • panel discussions from industry experts
  • talks from guest speakers and events with leading digital agencies, such as Jellyfish
  • opportunities to network with Sussex alumni who are working in the marketing world.

Working while you study

Our Careers and Employability Centre can help you find part-time work while you study. Find out more about career development and part-time work

My placement with Virgin Holidays helped me realise that I want to pursue a career in marketing when I graduate.”Daniel D'Souza
Marketing and Management (with a professional placement year) BSc 

Introduction to Accounting

  • 15 credits
  • Spring Teaching, Year 1

This module is designed as an introduction to accounting and financial management for managers.

The module introduces accounting and financial management topics gradually, examining basic principles and underlying concepts before demonstrating how accounting statements and financial information can be used to improve business decision-making.

The module focus is for students of business and management as decision-makers and users of financial information.

Introduction to Business and Management

  • 15 credits
  • Autumn Teaching, Year 1

Introduction to Business and Management is an introductory study of contemporary organisations and their management. It explores the types of purposes of organisations, their stakeholders (CSR) and changing environments together with their key managerial processes – entrepreneurship, organisational structure, leading, strategic planning and change.

The focus throughout is on helping you achieve a critical and reflective approach, and learning to apply relevant concepts, tools and models.

The coursework component of assessment requires you to choose an organisation that is of interest to you and to explore, critically, the way in which it handles a process of your choice. You are supported in this by the submission of a structured proposal on which formative feedback is given.

Seminar activities are participative and require preparatory work which is signposted though downloads and links on Study Direct well in advance.

Lectures are interactive, employing the use of quizzes and featuring clips from YouTube, such as Dragons' Den excerpts.

An unseen examination completes the assessment profile and you tackle a case study (which revisits keys concepts) in the final seminar as a formative exercise.

The module provides a platform for later study by encouraging skills in critical thinking, academic writing, concept acquisition and research. Introduction to Business and Management aims to facilitate the transition to university-level learning smoothly, meaningfully and enjoyably.

Introduction to Business Law

  • 15 credits
  • Autumn Teaching, Year 1

This module aims to develop knowledge and skills in the understanding of the general legal framework, and of specific legal areas relating to business.

The module is divided into four parts:

  1. the English legal system
  2. contractual obligations
  3. tortious liability; and
  4. the contract of employment.

Introduction to Economics

  • 15 credits
  • Autumn Teaching, Year 1

This module provides an introduction to the fundamental principles of economics. The first half of the module deals with micro-economic issues, including the behaviour of individuals and firms, their interaction in markets and the role of government. The second half of the module is devoted to macroeconomics and examines the determinants of aggregate economic variables, such as national income, inflation, and the balance of payments, and the relationships between them.

Introduction to Marketing

  • 15 credits
  • Spring Teaching, Year 1

Introduction to Marketing explores various aspects of the marketing process, including environmental scanning (assessing strengths, weaknesses, opportunities, threat analysis, and competitor analysis), strategic development options, marketing mix (traditional and new media), customer relationship management (CRM), sales management and supplier management.

Through case study analysis and practical application, you will develop an appreciation of the practical applications of various marketing concepts and techniques, and learn to critically evaluate and select strategic and operational options available to marketing decision-makers to build a sustainable competitive position.

The objective of this module is to provide you with a clear and comprehensive understanding of the key foundational principles of marketing.

Principles of Organisational Behaviour and Human Resource Management

  • 15 credits
  • Spring Teaching, Year 1

This module explores the causes and effects of human interaction in an organisation and how humans at individual, group and organisational level influence organisations. Organisational performance depends on appropriate incentives to individuals, developing effective teams, designing an attractive job environment and managing organisational structure.

Focusing on these issues, the module is divided into four themes based on the level of analysis:

  • individual – we will look at the individual's contribution to organisation and the factors affecting their behaviour
  • group – the nature and significance of groups in organisations will be discussed and the range of skills required for effective team work and factors affecting working in groups will also be explored
  • organisational – organisational design and culture, inspiring workers through norms, beliefs and behaviour, and management in the work place will be explained
  • human resource management – we will examine the aspects of developing human capital through recruitment, training, development and reward, which will create a sustainable commitment to organisational goals and to ensure high performance.

There will be two forms of assessment for this module with an equal weighting for coursework and an unseen exam. The coursework component will invovle a Group Report analysing concepts of human resource management and organisational behaviour in a chosen organisation. Formative feedback for this assessment will be provided by peers and tutors on the work-in-progress presentation of this report in seminars.

An unseen exam at the end of the term will cover the remaining assessment. You will participate in a role playing game in your final seminar analysing and discussing the concepts taught during the lecture as a formative exercise.

Consumer Behaviour

  • 15 credits
  • Autumn Teaching, Year 2

You explore the fundamental processes in consumer behaviour, including: 

  • decision-making
  • perception
  • learning
  • memory
  • the self
  • attitudes
  • persuasion.

You investigate how these processes are influenced by individual, situational, environmental, inter-personal and cultural (sub-cultural) factors.

From exploring consumer behaviour you learn to analyse, evaluate and improve marketing strategies and evaluate your own behaviour as a consumer.

International Marketing (Marketing and Management)

  • 15 credits
  • Spring Teaching, Year 2

This module acts as an introduction to, and develops your knowledge of, international marketing and the international environment.

You learn about the increased scope, risk and complexity faced by the international marketer, due to the increased level of uncertainty from operating in diverse and less understood environments.

Emphasis is placed on the identification of challenges presented by international marketing to equip you to deal with differences, opportunities and threats emerging from diverse economic, demographic, political/legal, cultural, technical and competitive environments.

The impact of international issues is related during the course to the marketing decision-making task at three levels:

  • the macro level at which country selection decisions are made
  • national level at which market entry decisions are made
  • market level where marketing mix decisions are made.

You are provided with a comprehensive overview of international marketing issues and an appreciation of the international business and marketing environment.

Management of Innovation

  • 15 credits
  • Spring Teaching, Year 2

This module aims to equip you with the knowledge to understand and the skills to manage innovation at the operational level.

The management of innovation is inherently interdisciplinary and multi-functional, so we will provide an integrative approach to the management of innovation, and how this influnces and is influnced by business models and value propositions. Specifically, we aim to integrate the management of market, technological and organizational change to improve the competitiveness of firms and effectiveness of other organizations.

You will see that the process of innovation management is essentially generic, although organizational, technological and market-specific factors will constrain choices and actions. The module explores:

  • process-, product/service-, postion- and pradigm-based innovations
  • the management of innovation and the management required for innovation to happen in the first place
  • new product- and service-based approaches
  • social and green innovation
  • innovation commericalistion, diffusion and networks and innovation forcasting from a managerial and organisational perspective.

Managing Projects and Technologies

  • 15 credits
  • Autumn Teaching, Year 2

The aim of this course is to introduce you to the concept of project management as a way of managing.

You explore the role of project management as a key resource in the process of managing at strategic level. The management of change is also examined and developed.

You look at: 

  • project management concepts
  • the roles and responsibilities of project managers
  • organisational structures within which project management operates
  • project implementation
  • project teams
  • project leadership
  • project communication
  • relationships with clients
  • end-users and funding bodies
  • client briefing
  • network analysis.

Qualitative and quantitative aspects and approaches will also be introduced and critically examined and developed.

 

Marketing Analytics and Metrics

  • 15 credits
  • Spring Teaching, Year 2

It is the age of big data. Firms are collecting increasing amounts of data on the behaviour and preferences of their customers. Marketers need to be able to analyse this data for insight and to make effective decisions.

In this module, you are introduced to some principal methods for analysing data, both qualitative and quantitative, related to various aspects of marketing.

The aim is to improve the quality of marketing decisions, by grounding those decisions in metrics rather than the gut feelings or preferences of decision makers.

The goal of the module is for you to become familiar with the fundamental analytical methods for answering marketing research questions.

Your studies in this module involve developing research questions, analyzing data and drawing inferences, with a view to making better marketing decisions.

This module introduces you to several key descriptive and analytical methods and provides a range of tools necessary to analyse data within the context of marketing-related questions.

Marketing Research

  • 15 credits
  • Autumn Teaching, Year 2

On this module, you explore the key aspects of marketing and market research, and how vital they are to the formulation of effective marketing and business plans. The module covers the essential elements from research methods, analysis, and the creation of research proposals and research reports to enable effective and powerful marketing decisions.

You start from a theoretical understanding of market research and the development of plausible research questions, and learn about different research approaches and data collection methods. Finally, you acquire the knowledge of different data analysis approaches, such as descriptives, frequencies, graphical data representations, t-test, ANOVA, cluster analysis and regression analysis.

Digital Marketing

  • 15 credits
  • Spring Teaching, Year 3

The main aim of this module is to provide you with a thorough understanding of the main theories and principles of Digital Marketing – specifically in the areas of: Digital Marketing’s Micro and Macro environment, Digital Marketing Strategies and the Implementation and Practice of Digital Marketing. By the end of the module, you are expected to develop and demonstrate knowledge and skills in the following areas:

  • The theoretical and practical impact of digital on the marketing mix
  • E-customer characteristics and behaviour
  • Digital marketing technologies
  • Digital marketing planning and management
  • Developing competitive advantage through the use of Digital Marketing activities.

Marketing Communications

  • 15 credits
  • Autumn Teaching, Year 3

In this module, you look at marketing communications from a strategic perspective with an emphasis on integrated marketing communications. 

You examine the interlinking of corporate, marketing and promotional strategies and internal and external communications. The aim is to ensure consistency in strategies and messaging.

You develop an understanding of the elements of communications - from advertising, Public Relations, sales promotion, direct marketing and personal selling, to online and new media.

You also explore the current theories and practices of integrated marketing communications and examine the role of marketing communications in brand building, customer retention and corporate branding.

You learn how to construct a marketing communications plan and how to analyse the plans of different organisations in a range of different contexts. 

Consumer Psychology and Neuromarketing

  • 15 credits
  • Spring Teaching, Year 3

In this module, you focus on the psychology of consumers, looking at learning, memory, emotion, and biases.

You learn about the methods used in neuromarketing, which help to reveal the inner workings of the brain of a consumer, and how consumers respond to products.

You explore techniques including: 

  • EEG
  • fMRI
  • eye tracking
  • biometric measures. 

Corporate Social Responsibility and Business Ethics

  • 15 credits
  • Spring Teaching, Year 3

The module aims to provide an investigation of the relationship between organisations and their stakeholder groups, and the social accountability and responsibilities that a corporation holds towards different stakeholders.

The module will introduce you to concepts of corporate governance, socially responsible investment and ethical issues relevant to contemporary business. It will be contemporary, interesting, stretching and relevant, and should build on and integrate with other modules that you have taken and/or are taking.

Developing Leadership (LEAD)

  • 15 credits
  • Autumn Teaching, Year 3

Organisations have traditionally conceived of leadership as a heroic attribute, appointing the few 'real' leaders to high-level senior positions in order to get them through the hard times. Many observers within organisations are questioning this approach and are beginning to think about the need to recognise and utilise a wider range of leadership practices. Leadership, they argue, needs to be conceived of as something that happens across functions and levels, and that is closely connected with social, cognitive and communicative skills such as those employed in negotiation and decision-making. New concepts and frameworks are needed in order to embrace this more inclusive understanding. This module adopts a systems approach, which focuses on method, people, context, and need. As such, the module offers a perspective that links the two dimensions of people and situation with two additional dimensions of process and content (methods and outcomes).

New Products Management

  • 15 credits
  • Spring Teaching, Year 3

You learn how important it is for organisations to continuously develop new and improved products so they are not left behind in the market. 

You see why product development is a risky business and why many new products fail. You discuss the main issues faced by firms at each stage of the development process.

Through lecturers, case studies and the use of practical exercise you gain an understanding of effective innovation strategies, the tools and techniques firms employ to develop into new products and tactics to take them to market.

Whilst not guaranteeing success, this course will help you minimise the chances of failure in your future product development activities.

This course covers both the analytical and practical management aspects of the product/service design process. It also aims to relate the theoretical basis of the management of innovation with the practical application of design thinking in industry and commerce. It will be heavily centred on the service sector.

You look at: 

  • product planning
  • the produce design process
  • screening
  • concept development and testing
  • portfolio management
  • managing NPD
  • testing and market research
  • commercialisation strategies
  • success factors for new products
  • measuring innovation performance.

 

 

New Venture Development and Planning

  • 15 credits
  • Spring Teaching, Year 3

In this module, you develop a business plan for a new business idea of your choice, which you individually write and submit.

If you are choosing this module, you will need to demonstrate the ability to exercise independent analytical, research and reasoning skills, and excellent levels of clarity in written English.

For this module's project, you need to research the strategic and competitive position of your new business idea. Based on this analysis, you will propose strategies for your new business idea over the next three to five years.

The quality of your final business plan will depend on a thorough understanding of previous course material, specifically strategy, marketing and operations.

Research Project

  • 30 credits
  • Autumn & Spring Teaching, Year 3

This module provides the opportunity for you to undertake a significant and independent research project. This may be a dissertation in the form of a literature-based analysis of a research problem, or a dissertation in which some primary empirical data is collected and synthesised by you. In BOTH cases, the dissertation is expected to address clear research questions. The research project provides you with the opportunity to integrate and apply knowledge from the degree programme, and to develop research skills. During the first four weeks of the course you will receive research methods training, supplementing the research skills acquired in their first year. Thereafter, you will meet twice a term with an assigned project supervisor.

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