Social and Applied Psychology is a field that concerns itself with the attitudes and behaviour of people in their social environments. Above all, it focuses on how people’s relationships - with others in their groups or with those who belong to different groups – affect behaviour and in turn, how relationships are affected by the social context in which people find themselves. The Social & Applied Psychology Group is one of the largest groups of social and applied social psychologists in the UK. Its work is concerned with theory development, testing, and application in the following four main areas.
Health Psychology and Behaviour change
The application of social psychology to behaviour change techniques and various health-related and environmental behaviours.More information on Health Psychology and Behaviour change
Identity, Culture, and Well-being
This group conducts research into the interplay of cultural values, personal and social identity and well-being.More information on Identity, Culture and Well-being
Intergroup relations, Group processes and Collective behaviour
Researching people’s behaviour in group settings, both towards those in their own groups and towards those in other groups.More information on Intergroup relations: Group processes and Collective behaviour
Pro-social and Moral Engagement
Investigating the factors which lead people to take actions that impact positively on the well-being of others.More information on Pro-social and Moral Engagement