Creative Technology

Digital Economy

From 2008 and funded primarily by Innovate UK, the EPSRC and the AHRC

Connecting virtual communities to the digital economy through micropayment technologies

[White, PI, TSB, £505,613, Mar 2012 - Apr 2014]

The Digital Hub has been an applied research project founded at the beginning of 2012 with the vision of 'Connecting virtual communities to the digital economy through micropayments'. The Digital Hub was part of a joint venture between American Express and the University of Sussex, supported by Innovate UK. American Express and the University ran the successful American Express Masters Programme (AMP). The Digital Hub strengthens this relationship through research focused on the digital economy, learning about new technologies and developing innovative applications, while engaging with new business opportunities.

Design for Sharing

[Light, PI, EPSRC Sustainable Society Network+, 2013-2014]

Design for Sharing was a six month project researching local sharing practices to help design technologies to support local sharing, funded by the Engineering and Physical Sciences Research Council’s Digital Economy strand, through the Sustainable Society Network+. We are now running a day to bring together other researchers and practitioners in this area to share findings and learn more.

The Design for Sharing  project focused on practices such as sharing spaces, skills, food, transport and objects (like tools). We spoke to people who share formally or informally, who are part of voluntary projects and/or who are running small businesses or social enterprises, irrespective of whether they are using digital technology to do so. At the core of the project were interviews with people in a London suburb to see how they designed opportunities to share across their neighbourhood. In addition to looking at one local area to build up a picture of how people go about sharing and what place it holds in their lives locally, we examined some projects that use digital technology to support sharing or are part of the sharing economy. There is an accompanying report [pdf] and website []

Innovating a digital value chain (B2C and B2B fair trade e-tailing system) through Web 3D and Social

[White, PI, SEEDA, £12,000, Mar 2011 - Apr 2011]

This project focused on introducing a 3D shirt designer into an e-commerce shirt fairtrade e-tailing site for a Bright SME called Lovethatstuff. The projects aims were to:

  • increase market share by allowing customer to input design details for men’s shirts via innovative Web3D and Social Networking E-Commerce technology, view results, and connect with the manufacturing groups; and so feel more involved in the whole fairtrade process;
  • link this new way of working to social networks to both drive marketing, and connect all stakeholders thus distributing the value chain;
  • decrease waste in terms of savings to cotton, water and energy use, and decrease wasted man hours by tailoring the final item to a very defined specification;
  • improve efficiency through this process and thus make the process more profitable;
  • provide an innovative new E-Commerce (E-Tailing) model for other businesses;
  • engage with a large distributor so that this moves from a test case to a large operational project (e.g. with Oxfam or other large NGO probably – LTS already supplies Oxfam with jewellery, etc.)

Motion in Place (MiPP)

[White, CI, AHRC, £371,131, Mar 2010 - Aug 2011]

The primary aim of the Motion in Place Platform (MiPP) was to create a coherent set of hardware and software tools to enable explorations of relationships between Place and Movement. More specifically, the tools aim to enable researchers to use digital technologies to generate datasets capturing different forms of movement on, or within a specific site. The project also aimed to provide tools for examining and post-processing this data to gain a better understanding of the relationship between places and the humans who create or inhabit them. 

Motion capture software services to Animazoo UK

[White, PI, Animazoo, £15,122, May 2011 - Jan 2012]

This project provided University consultancy services to Animazoo post-closure of the eMove project detailed below. It allowed knowledge transfer between Animazoo and Sussex to continue focused on exploiting eMove project results.

 eMove — Personal Motion Sensing System

[White, PI, TSB, £389,176, May 2011 - Jan 2012]

This project was a joint collaboration between Animazoo UK and Sussex focused on exploiting advanced microprocessor, PCB engineering, motion sensor technologies and assembly techniques to prototype an innovative, simplified, reduced form factor, upper body hardware animation system priced within the consumer market range. Sussex's role was to develop innovative software to operate this animation system over the internet; including a demonstration application and an SDK (software developer's kit) to allow easy exploitation of the animation system in several different creative industry markets. Our objective was to bring on-line real-time animation to mass consumer and business markets, e.g. video gaming, education advertising, exhibition displays, theme parks, etc. using the internet for remote multi-participant interaction.