Accounting and Finance for Managers

15 credits
Autumn teaching, year 1

This module is designed as an introduction for non-financial managers to comparative international accounting and financial reporting and analysis within the context of converging standards. No prior knowledge of accounting procedures is assumed or required. As part of the module, you will produce a business financial analysis report.

Design Thinking for Entrepreneurship, Management and Organisation

15 credits
Autumn teaching, year 1

This module will introduce students to 'design thinking as driver of innovation, i.e. a set of problem-solving tools and problem-finding frameworks that lead to innovation and strategic leadership. Visual thinking, conceptual block-busting, user-Centered design, and user-driven innovation are not just tools for designers but can be harnessed by people to transform their organizations and society. It will teach you concepts and methodologies for incorporating innovation into your everyday practices.

Entrepreneurial Finance

15 credits
Spring teaching, year 1

This module provides you with an understanding of the role finance plays in the survival and growth of small firms. It begins by discussing the challenges of characterising firm growth and how firms use capital to grow, drawing upon empirical evidence on the topic. It then covers the variety of sources firms may use for external capital, including (but not limited to) banks, business angels, venture capitalists and small cap stock markets, and how these investments are valued. It concludes by discussing differences in funding environments for small firms in different countries, and covers the challenges faced by policymakers in developing policy tools to provide support for small firms.

Entrepreneurship

30 credits
Spring teaching, year 1

This module provides you with a comprehensive understanding of the entrepreneurial process and the development of new ventures, with equal attention paid to the private, public and third sectors.

Entrepreneurship is viewed as a process to provide sustainable economic, social and institutional change that starts with the conception of an idea and leads to the creation and management of an entrepreneurial venture.

Conceptual foundations are matched with practical training to enable you to formulate and explore entrepreneurial ideas and opportunities, and designing and creating new ventures.

Global Business

15 credits
Autumn teaching, year 1

The module will widen the perspective of aspiring managers regarding the strategic implications of global change and facilitate more informed strategic planning and implementation within companies. The module is introductory and wide ranging in scope. A balance is sought between theory and practice with seminars placing an emphasis on contemporary case studies.

Global Marketing Management

15 credits
Spring teaching, year 1

The task of marketing managers is to discover new markets and opportunities in the global market place. This module is intended to provide you with a global perspective and understanding of international marketing as a context for domestic and international business and management. In addition, it will enable you to become conversant with the theoretical background for international marketing activities as well as an overall perspective of these theories within the context of an organisation. Moreover, the module takes a practical, marketing-management approach: concepts that are applied through countless examples of situations in which international companies assess and solve their global marketing problems. This module will also provide coverage of the new marketing technologies that are revolutionising the way companies bring value to their customers such as direct and on-line marketing. Finally the module will develop a number of tools of analysis with which you can analyse and interpret the role and functions of marketing, in both internal and external environments.

International Entrepreneurship

15 credits
Spring teaching, year 1

The focus of this module is on the development and growth of new firms from establishment to the early stages of international development. Much of the core teaching in international business relates to the strategic decisions made by established large firms, but SMEs are increasingly engaged in both foreign trade and investment - as is evidenced by the phenomena of born-global firms, international new ventures, and rapidly internationalising firms. In this context, the links between entrepreneurship, innovation, and internationalisation are crucial.

Managing Intellectual Property

15 credits
Spring teaching, year 1

Protecting intellectual assets has become a key success factor for organisations in the knowledge-based economy.This module provides the knowledge and tools for managing intellectual property (IP), and how best to deploy and appropriate these to create value from the perspective of both private and public-sector organisations.

More specifically, you will gain an understanding of IP strategies and approaches in multinational corporations, small and medium-sized enterprises, as well as universities and research institutes. You will learn about patents and copyrights as instruments to protect IP, as well as develop an understanding of less formal, alternative approaches.

Marketing Management

15 credits
Autumn teaching, year 1

Gone are the stable markets of yesteryear. Today's markets are characterised by rapidly changing customers' wants, accelerating pace of technological advances, and intensifying competition, presenting major challenges for both incumbent and upstart enterprises alike. For most organisations, marketing is a major determinant of success. This module is designed to help you develop an appreciation of the role of marketing and the management of marketing functions in the modern organisation. The impact of marketing and the contribution of marketing to organisational performance in the dynamic, globally competitive markets of today will be addressed. The module will also focus on what being market-oriented really means in practice to organisations operating in manufacturing and service industries, as well as in profit and non-profit enterprises.

The module will introduce you to the theories, concepts, models, techniques and current best-practices for developing and implementing marketing strategies and actions. Marketing decision-making should not take place in a vacuum, and this course will familiarise you with the components of market analysis and strategy development with respect to the organisation, its customers, competitors and collaborators. There will also be indepth coverage of marketing implementation and control issues through the concept of the integrated marketing mix: the product/service offering and customer service, communications, pricing and channels.

Perspectives on Entrepreneurship and Small Business

30 credits
Autumn teaching, year 1

The module provides you with up-to-date and relevant insights into contemporary academic thinking on entrepreneurship and small business, emerging and cutting edge themes in entrepreneurship theory and practice and exposure to emerging trends that will shape the future entrepreneurial landscape. It draws on a wide range of perspectives and examples to cover core themes and topics in the area including: the formation and growth of new ventures; working and managing in small businesses; entrepreneurial management in small firms; public policy, entrepreneurship and small business; entrepreneurship in the private, public and third sector and contemporary issues in entrepreneurship and small business research.

Research Methods

15 credits
Spring teaching, year 1

The main aims of this module are to introduce a range of research methods for the collection and analysis of both quantitative and qualitative data, to advance your analytic research skills through practical experience, and to develop your skills in reading and evaluating journal articles and research papers.

The main topics to be covered are: literature reviews, searches and referencing; social science research; case study research - comparative and longitudinal methods; survey research; basic concepts in statistical analysis; goodness-of-fit tests & contingency tables - correlation analysis; simple comparative tests; ANOVA: one-way and RCB designs; two-variable regression and multiple regression.

Research Project (Management & Entrepreneurship)

30 credits
Summer teaching, year 1

You undertake an independent Business Analysis Report, offering you the opportunity to pursue selected issues in greater depth, and to integrate these with broader theoretical and analytical work.