Using the University typefaces in your print publications
Two typefaces or fonts form part of our visual identity: Sussex Baskerville and Franklin Gothic. Sussex Baskerville is a customised version of the New Baskerville font, specially created for the University.
Sussex Baskerville is principally used for headings and can be found in our logos, whereas Franklin Gothic is generally used for body text but can also be used for headings. All the agencies on our approved designers list have got our fonts and will work with them in industry-standard design software (Quark and InDesign).
If you're working in any other software (eg Word), Arial is our default font and to be used for both headings and body text. Arial should be used for all University of Sussex correspondence. This applies to letters, faxes, etc.
To make our publications easy to read and readily accessible for people with visual impairments, all text is to be left aligned and not justified (ie with the right-hand margin left uneven).
For details on how to use the Sussex typefaces in print publications, refer to University of Sussex Branding Guidelines: Typefaces [pdf 1807K]Use for:
- display purposes
- document titles
- headline or standfirst copy
Do not use as:
- all caps
- body copy (except for New Baskerville in Falmer magazine)
- body copy
- all general correspondence, such as letters, faxes and emails, any document produced in Word and for any publication that is not professionally designed.