Rules and resources
Our visual identity is much more than just a logo. We have developed a typographic style, approach to design, choice of colours, a tone of voice and photographic style. Together, these will ensure that all our communications, internal and external, have a consistent look and feel and support the growth of the University's identity and reputation.
Each of the elements of the visual identity have clear rules for use and all University of Sussex print publications should adhere to the visual identity requirements, as provided in the links on the left.
We have also provided templates for many key types of publication, from stationery to newsletters.
Online visual identity
Please refer to the Web Team's standards and guidelines.
The essentials – a quick reminder
The key anchors of the University's visual identity are the logo, the typefaces, and the alignment of text. All University of Sussex print publications should:
- carry the main University logo (or your school's/unit's formally approved logo). Logos should, as a general rule, be positioned on the bottom left of your publication's front cover. The logo should never be stretched, distorted or subjected to any special effects of any kind. Refer to logos for more information.
- use only the approved University typefaces. For professionally designed publications (using Quark or InDesign) only Sussex Baskerville and Franklin Gothic should be used. For all other publications, eg those produced in Word, you should use Arial only. Refer to typefaces for more information.
- as a general rule, left align all text on a page. Text, including headings should never be centred and should not be justified (ie the right-hand margin of the text should be left uneven). Headings should never be all caps.